Lawrence Brown

GlaxoSmithKline Company

Vice President of Customer Supply and Planning

5 Moore Drive

RTP, NC 27709

United States

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Scholarly Papers (1)

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Distribution Network Redesign for Marketing Competitiveness

Shang, Jennifer, T. Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown (2009) "Distribution network redesign for marketing competitiveness" Journal of Marketing, March, 73(2), 146-163. (2009)
Number of pages: 18 Posted: 16 Oct 2013
University of Pittsburgh - Katz Graduate School of Business, University of Pennsylvania - The Wharton School, University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group, Rice University and GlaxoSmithKline Company
Downloads 171 (209,378)

Abstract:

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location theory, optimization, decision calculus, network design, supply chain model