Chris Mbah

American University of Nigeria

Professor of Marketing and International Business

Chair, Marketing and Business Administration

School of Business and Entrepreneurship

Yola,

Nigeria

SCHOLARLY PAPERS

2

DOWNLOADS

76

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

What You Didn't Know About Thai Football – It's Made of War Elephants!

10th Annual World Congress of the Academy of Global Business Advancement, King Mongkut's Institute of Technology, Ladkrabang, Bangkok, (Thailand), June 2013
Number of pages: 16 Posted: 17 Oct 2013
Nnamdi O. Madichie and Chris Mbah
School of Business, Law and Social Sciences, University of Abertay, Dundee and American University of Nigeria
Downloads 55 (383,554)

Abstract:

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ASEAN Football Federation, AFF Suzuki Cup, Football, Thailand, War Elephants

2.

Rebranding Thailand through Football – Food for Thought?

International Journal of Entrepreneurship and Small Business, Vol. 25, No. 1, 2015
Number of pages: 17 Posted: 11 Apr 2015 Last Revised: 05 Jan 2017
Nnamdi O. Madichie and Chris Mbah
School of Business, Law and Social Sciences, University of Abertay, Dundee and American University of Nigeria
Downloads 21 (531,964)

Abstract:

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ASEAN Football Federation; AFF; Suzuki Cup; nation branding; football; Thailand; War Elephants