Eric Bax

Independent

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Scholarly Papers (1)

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Incorporating Hidden Costs of Annoying Ads in Display Auctions

Stourm, Valeria and Eric Bax (2017), “Incorporating hidden costs of annoying ads in display auctions." International Journal of Research in Marketing, Volume 34, 622-640.
Posted: 27 Nov 2017
Valeria Stourm and Eric Bax
HEC Paris and Independent

Abstract:

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online advertising, pricing, mechanism design