T. Tony Ke

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Assistant Professor

100 Main Street

E62-416

Cambridge, MA 02142

United States

  • Massachusetts Institute of Technology (MIT) - Sloan School of Management

SCHOLARLY PAPERS

12

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Scholarly Papers (12)

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1.

Cooperative Search Advertising

Marketing Science (2019), MIT Sloan Research Paper No. 5176-16
Number of pages: 73 Posted: 12 Sep 2016 Last Revised: 02 Jun 2019
Xinyu Cao and T. Tony Ke
affiliation not provided to SSRN and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 407 (69,890)

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Search Advertising, Position Auctions, Cooperative Advertising, Channel Coordination

2.

Optimal Learning Before Choice

MIT Sloan Research Paper No. 5178-16, Journal of Economic Theory, Vol. 180, No. 3, 2019
Number of pages: 72 Posted: 29 Sep 2016 Last Revised: 02 Jun 2019
T. Tony Ke and J. Miguel Villas-Boas
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of California, Berkeley
Downloads 329 (89,411)

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Information, Bayesian Learning, Search Theory, Dynamic Allocation, Optimal Stopping, Consideration Set

3.

Peer-to-Peer Markets with Bilateral Ratings

MIT Sloan Research Paper No. 5236-17, NET Institute Working Paper No. 17-01
Number of pages: 47 Posted: 13 Sep 2017 Last Revised: 25 Sep 2017
T. Tony Ke, Baojun Jiang and Monic Sun
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in Saint Louis - John M. Olin Business School and Questrom School of Business, Boston University
Downloads 327 (90,012)

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Platform, Peer-to-Peer, Competitive Search, Matching, Reviews, Information Disclosure, Segmentation

4.

Spatial Pricing and Product Allocation in Online Retailing

MIT Sloan Research Paper No. 5188-17
Number of pages: 51 Posted: 13 Feb 2017 Last Revised: 30 Nov 2017
Long He and T. Tony Ke
National University of Singapore (NUS) - Department of Decision Sciences and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 318 (92,808)

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spatial pricing, product allocation, online retailing, marketing and operations interface

5.

Peer Effect of iPhone Adoptions on Social Networks

MIT Sloan Research Paper No. 5177-16
Number of pages: 30 Posted: 12 Sep 2016 Last Revised: 03 Jan 2017
T. Tony Ke and Clair Yang
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Washington - Henry. M. Jackson School of International Studies
Downloads 234 (128,240)

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Peer Effects, Identification, Social Networks, Product Diffusion

6.

Search for Information on Multiple Products

Management Science (2016), MIT Sloan Research Paper No. 5152-15
Number of pages: 60 Posted: 19 Dec 2015 Last Revised: 03 Jun 2019
T. Tony Ke, Zuo-Jun Max Shen and J. Miguel Villas-Boas
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) and University of California, Berkeley
Downloads 196 (151,824)

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Information; Search Theory; Consideration Set; Brownian Motions; Choice Overload

7.

Informational Complementarity

Management Science (Forthcoming), MIT Sloan Research Paper No. 5510-18
Number of pages: 58 Posted: 12 Jul 2018 Last Revised: 02 Jun 2019
T. Tony Ke and Song Lin
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 130 (215,396)

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search theory, information, complementarity, price competition

8.

Searching for Service

American Economic Journal: Microeconomics (Forthcoming), MIT Sloan Research Paper No. 5507-18
Number of pages: 48 Posted: 26 Jul 2018 Last Revised: 02 Jun 2019
Maarten Janssen and T. Tony Ke
University of Vienna - Faculty of Business, Economics, and Statistics and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 110 (245,317)

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Service Provision, Consumer Search, Product Differentiation

9.

The Logic and Management of 'Digital Co-op' in Search Advertising

MIT Sloan Research Paper No. 5368-18, Columbia Business School Research Paper No. 18-35
Number of pages: 64 Posted: 17 Apr 2018
Kinshuk Jerath, T. Tony Ke and Fei Long
Columbia University - Columbia Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Columbia University - Columbia Business School
Downloads 70 (323,230)

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search advertising, cooperative advertising, game theory, category keyword, brand keyword

10.

How Inventory Cost Influences Introduction Timing of Product Line Extensions?

Production and Operations Management, Vol. 22, No. 5, September–October 2013, pp. 1214–1231
Number of pages: 50 Posted: 21 Oct 2013 Last Revised: 07 Sep 2018
T. Tony Ke, Zuo-Jun Max Shen and Shan Li
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) and City University of New York - Department of Management
Downloads 46 (394,585)

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New Product Introduction, Inventory Management, Marketing and Operations Coordination, Innovation Diffusion

11.

Market Based Incentive Compatibility

MIT Sloan Research Paper No. 5764-19
Number of pages: 56 Posted: 15 Apr 2019
T. Tony Ke and Yuting Zhu
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT)
Downloads 36 (432,392)

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incentive compatibility, cheap talk, platform design, freelance, crowdsourcing

12.

Parallel Search for Information

MIT Sloan Research Paper No. 5771-19
Number of pages: 33 Posted: 16 May 2019
T. Tony Ke, Wenpin Tang, J. Miguel Villas-Boas and Yuming Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of California, Los Angeles (UCLA) - Department of Mathematics, University of California, Berkeley and University of California, Los Angeles (UCLA) - Department of Mathematics
Downloads 11 (570,112)

Abstract:

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Optimal Stopping, Free Boundary Problem, Information, Search Theory, Brownian Motion