T. Tony Ke

The Chinese University of Hong Kong (CUHK)

Shatin, N.T.

Hong Kong

Hong Kong

SCHOLARLY PAPERS

24

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Top 12,891

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97

CROSSREF CITATIONS

24

Scholarly Papers (24)

1.

Privacy Rights and Data Security: GDPR and Personal Data Markets

Number of pages: 68 Posted: 17 Jul 2020 Last Revised: 15 Sep 2022
T. Tony Ke and K. Sudhir
The Chinese University of Hong Kong (CUHK) and Yale School of Management
Downloads 1,429 (26,004)
Citation 19

Abstract:

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GDPR, privacy, data security, personalization, price discrimination, digital marketing

2.

A Model of Product Portfolio Design: Guiding Consumer Search through Brand Positioning

Ke, T. T., Shin, J., & Yu, J. (2022). A theory of brand positioning: product-portfolio view. Forthcoming at Marketing Science.
Number of pages: 48 Posted: 21 Sep 2020 Last Revised: 28 Nov 2022
T. Tony Ke, Jiwoong Shin and Jungju Yu
The Chinese University of Hong Kong (CUHK), Yale School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 1,077 (39,186)
Citation 2

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brand positioning, product portfolio, mainstream and niche positioning, consumer search, hold-up problem

3.

Information Design of Online Platforms

HKUST Business School Research Paper No. 2022-070
Number of pages: 31 Posted: 13 Jul 2022 Last Revised: 19 May 2023
T. Tony Ke, Song Lin and Michelle Y. Lu
The Chinese University of Hong Kong (CUHK), Hong Kong University of Science & Technology (HKUST) - Department of Marketing and McGill University
Downloads 799 (59,503)
Citation 3

Abstract:

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information design, platform design, product recommendation, personalization, targeting, online advertising, consumer search

4.

Peer-to-Peer Markets with Bilateral Ratings

NET Institute Working Paper No. 17-01
Number of pages: 44 Posted: 13 Sep 2017 Last Revised: 18 Jan 2024
T. Tony Ke, Monic Sun and Baojun Jiang
The Chinese University of Hong Kong (CUHK), Questrom School of Business, Boston University and Washington University in Saint Louis - John M. Olin Business School
Downloads 678 (73,481)
Citation 1

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platform design, information disclosure, customer reviews, decentralized matching, price competition

5.

Cooperative Search Advertising

Marketing Science (2019), MIT Sloan Research Paper No. 5176-16
Number of pages: 73 Posted: 12 Sep 2016 Last Revised: 16 Aug 2019
Xinyu Cao and T. Tony Ke
Department of Marketing, CUHK Business School and The Chinese University of Hong Kong (CUHK)
Downloads 532 (99,634)
Citation 7

Abstract:

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Search Advertising, Position Auctions, Cooperative Advertising, Channel Coordination

6.

Cheap Talk on Freelance Platforms

Number of pages: 45 Posted: 15 Apr 2019 Last Revised: 20 Jul 2020
T. Tony Ke and Yuting Zhu
The Chinese University of Hong Kong (CUHK) and National University of Singapore
Downloads 476 (113,940)
Citation 4

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freelance, cheap talk, platform design, bargaining, signaling, competing auctions

7.

Regulating Digital Piracy Consumption

Number of pages: 61 Posted: 30 Aug 2022 Last Revised: 26 Dec 2023
Jieteng Chen, Yuetao Gao and T. Tony Ke
The Chinese University of Hong Kong (CUHK), Xiamen University and The Chinese University of Hong Kong (CUHK)
Downloads 456 (119,930)

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digital piracy, regulation, copyright protection

8.

Optimal Learning Before Choice

MIT Sloan Research Paper No. 5178-16, Journal of Economic Theory, Vol. 180, No. 3, 2019
Number of pages: 72 Posted: 29 Sep 2016 Last Revised: 02 Jun 2019
T. Tony Ke and J. Miguel Villas-Boas
The Chinese University of Hong Kong (CUHK) and University of California, Berkeley
Downloads 424 (130,578)
Citation 28

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Information, Bayesian Learning, Search Theory, Dynamic Allocation, Optimal Stopping, Consideration Set

9.

Informational Complementarity

Management Science (Forthcoming), MIT Sloan Research Paper No. 5510-18
Number of pages: 58 Posted: 12 Jul 2018 Last Revised: 02 Jun 2019
T. Tony Ke and Song Lin
The Chinese University of Hong Kong (CUHK) and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 384 (146,207)

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search theory, information, complementarity, price competition

10.

Peer Effect of iPhone Adoptions on Social Networks

MIT Sloan Research Paper No. 5177-16
Number of pages: 30 Posted: 12 Sep 2016 Last Revised: 03 Jan 2017
T. Tony Ke and Clair Yang
The Chinese University of Hong Kong (CUHK) and University of Washington - Henry. M. Jackson School of International Studies
Downloads 334 (170,225)

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Peer Effects, Identification, Social Networks, Product Diffusion

11.

Searching for Service

American Economic Journal: Microeconomics (Forthcoming), MIT Sloan Research Paper No. 5507-18
Number of pages: 48 Posted: 26 Jul 2018 Last Revised: 02 Jun 2019
Maarten Janssen and T. Tony Ke
University of Vienna - Faculty of Business, Economics, and Statistics and The Chinese University of Hong Kong (CUHK)
Downloads 323 (176,477)
Citation 5

Abstract:

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Service Provision, Consumer Search, Product Differentiation

12.

Search for Information on Multiple Products

Management Science (2016), MIT Sloan Research Paper No. 5152-15
Number of pages: 60 Posted: 19 Dec 2015 Last Revised: 03 Jun 2019
The Chinese University of Hong Kong (CUHK), University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) and University of California, Berkeley
Downloads 277 (207,053)
Citation 28

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Information; Search Theory; Consideration Set; Brownian Motions; Choice Overload

13.

From Canvas to Blockchain: Impact of Royalties on Art Market Efficiency

Number of pages: 32 Posted: 14 Nov 2023 Last Revised: 06 Feb 2024
Xinyu Cao, Jieteng Chen and T. Tony Ke
Department of Marketing, CUHK Business School, The Chinese University of Hong Kong (CUHK) and The Chinese University of Hong Kong (CUHK)
Downloads 257 (223,195)

Abstract:

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NFT, Art Market, Blockchain, Royalty, Signaling Game

14.

A Simple Micro-Founded Model of Repeat Buying Based on Continuous Information Tracking

Number of pages: 62 Posted: 03 Nov 2021 Last Revised: 21 Nov 2022
Wee Chaimanowong and T. Tony Ke
The Chinese University of Hong Kong (CUHK) and The Chinese University of Hong Kong (CUHK)
Downloads 229 (249,789)

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information tracking, repeat buying, customer relationship management, Brownian motion, optimal stopping, heat diffusion equation

15.

Pay to Lose: A Theory of Digital Co-op

MIT Sloan Research Paper No. 5368-18, Columbia Business School Research Paper No. 18-35
Number of pages: 74 Posted: 17 Apr 2018 Last Revised: 15 May 2021
Fei Long, Kinshuk Jerath and T. Tony Ke
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Columbia University - Columbia Business School, Marketing and The Chinese University of Hong Kong (CUHK)
Downloads 212 (268,516)
Citation 2

Abstract:

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search advertising, cooperative advertising, game theory, category keyword, brand keyword

16.

Competitive Algorithmic Targeting and Model Selection

Number of pages: 23 Posted: 21 Sep 2022
Ganesh Iyer and T. Tony Ke
University of California, Berkeley - Marketing Group and The Chinese University of Hong Kong (CUHK)
Downloads 205 (277,056)

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targeting, algorithmic competition, model flexibility, algorithmic bias, data analytics, model selection, supervised learning

17.

Searching for Breakthroughs

Number of pages: 40 Posted: 01 May 2023 Last Revised: 29 Dec 2023
The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK) and University of California, Berkeley
Downloads 180 (311,191)

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exponential bandits, Bayesian learning, sequential search, parallel search, R&D

18.

Learning by Choosing: Career Concerns with Observable Actions

Number of pages: 51 Posted: 20 Apr 2020 Last Revised: 11 Aug 2022
The Chinese University of Hong Kong (CUHK), Vanderbilt University and University of Cambridge - Faculty of Economics
Downloads 161 (342,952)

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19.

Parallel Search for Information

Number of pages: 33 Posted: 16 May 2019 Last Revised: 07 Apr 2020
The Chinese University of Hong Kong (CUHK), University of California, Los Angeles (UCLA) - Department of Mathematics, University of California, Berkeley and University of California, Los Angeles (UCLA) - Department of Mathematics
Downloads 106 (473,720)

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Optimal Stopping, Free Boundary Problem, Search Theory, Brownian Motion

20.

Dynamic Social Product Design and Fashion Classics

Number of pages: 66 Posted: 12 Feb 2024
The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and China Europe International Business School (CEIBS)
Downloads 101 (490,170)
Citation 1

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Fashion Classics, Conspicuous Consumption, Social Influence, Product Design, Price Discrimination, Overlapping Generation Model

21.

How Inventory Cost Influences Introduction Timing of Product Line Extensions?

Production and Operations Management, Vol. 22, No. 5, September–October 2013, pp. 1214–1231
Number of pages: 50 Posted: 21 Oct 2013 Last Revised: 07 Sep 2018
T. Tony Ke, Zuo-Jun Max Shen and Shan Li
The Chinese University of Hong Kong (CUHK), University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) and City University of New York (CUNY) - Narendra Paul Loomba Department of Management
Downloads 84 (550,984)

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New Product Introduction, Inventory Management, Marketing and Operations Coordination, Innovation Diffusion

22.

Searching for Rewards

Number of pages: 39 Posted: 29 Mar 2024
T. Tony Ke, Jiwoong Shin and Xu Zhu
The Chinese University of Hong Kong (CUHK), Yale School of Management and The Chinese University of Hong Kong (CUHK)
Downloads 54 (695,385)

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Loyalty Program, Consumer Search, Repeated Purchase, Customer Relationship Management, Competitive Strategy

23.

Attention Monetization via e-Commerce: Why Do People Buy Groceries on an Education App?

Number of pages: 30 Posted: 20 Jun 2024
The University of Hong Kong, The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK) - Department of Marketing and The Chinese University of Hong Kong (CUHK)
Downloads 6

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attention monetization, content platform, influencer marketing, consumer search, analytical model, randomized field experiment

24.

Competitive Model Selection in Algorithmic Targeting

NBER Working Paper No. w31002
Number of pages: 28 Posted: 06 Mar 2023 Last Revised: 11 Apr 2023
Ganesh Iyer and T. Tony Ke
University of California, Berkeley and The Chinese University of Hong Kong (CUHK)
Downloads 4 (1,120,812)
Citation 1
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