Ingo Becker

ETH Zurich

Doctoral Student

CER-ETH Center of Economic Research at ETH Zurich

ZUE F7

Zurich, 8092

Switzerland

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 6,623

SSRN RANKINGS

Top 6,623

in Total Papers Downloads

6,533

CITATIONS
Rank 37,774

SSRN RANKINGS

Top 37,774

in Total Papers Citations

9

Scholarly Papers (2)

1.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 5,829 (1,134)
Citation 4

Abstract:

Loading...

online advertising, attribution, marketing models, Markov models, multichannel

2.

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Number of pages: 50 Posted: 02 Nov 2015
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 704 (35,015)
Citation 6

Abstract:

Loading...

Online advertising, attribution, marketing models, Markov models, multichannel