Jose Afonso Mazzon

University of Sao Paulo (USP)

Largo São Francisco, 95

São Paulo

Brazil

SCHOLARLY PAPERS

7

DOWNLOADS

480

CITATIONS
Rank 12,106

SSRN RANKINGS

Top 12,106

in Total Papers Citations

33

Scholarly Papers (7)

1.

Assessing the Service-Profit Chain

Wagner Kamakura, Vikas Mittal, Fernando de Rosa, & Jose Afonso Mazzon (2002). "Assessing the Service-Profit Chain". Marketing Science, 21(3), Summer, 294-317.
Number of pages: 25 Posted: 26 Oct 2013
Rice University, Rice University, University of Pittsburgh and University of Sao Paulo (USP)
Downloads 76 (106,410)
Citation 17

Abstract:

Service; Profitability; Service-Profit Chain; Retention; Satisfaction; Banking; Financial Service

2.

Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring

Number of pages: 36 Posted: 19 Dec 2014
Wagner A. Kamakura and Jose Afonso Mazzon
Rice University and University of Sao Paulo (USP)
Downloads 29 (305,975)

Abstract:

Conditional cash transfers, Propensity scoring

3.

Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction

Intern. J. of Research in Marketing 20 (2003) 45-65
Number of pages: 21 Posted: 14 Feb 2014
Rice University, University of Maryland - Robert H. Smith School of Business, Marketing Department, University of Pittsburgh and University of Sao Paulo (USP)
Downloads 22 (349,325)
Citation 15

Abstract:

Database marketing,Cross-selling,Customer relationship management

4.

Avaliação De Artigos Científicos EM Marketing: Uma Proposição Do Comitê Científico De Marketing Da Anpad (2015-2016) (Review of Scientific Articles in Marketing: A Proposition of the Anpad's Sciencifc Committee (2015-2016))

Number of pages: 16 Posted: 15 May 2015
Federal University of Rio Grande do Sul (UFRGS/PPGA), Federal University of Pernambuco - UFPE, University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School and University of Sao Paulo (USP)
Downloads 19 (247,750)

Abstract:

Scientific papers, review, criteria, marketing, ANPAD

5.

Value Segmentation: A Model for the Measurement of Values and Value Systems

Journal of Consumer Research, Vol. 18, No. 2, 1991
Number of pages: 11 Posted: 24 Apr 2014
Wagner A. Kamakura and Jose Afonso Mazzon
Rice University and University of Sao Paulo (USP)
Downloads 9 (388,127)
Citation 1

Abstract:

6.

Modeling Voter Choice to Predict the Final Outcome of Two-Stage Elections

Kamakura, Wagner A., Mazzon, Jose Afonso and De Bruyn, Arnaud, Modeling Voter Choice to Predict the Final Outcome Of Two-Stage Elections (2006). International Journal of Forecasting, Vol. 22, 2006.
Number of pages: 18 Posted: 12 Feb 2014
Wagner A. Kamakura, Jose Afonso Mazzon and Arnaud De Bruyn
Rice University, University of Sao Paulo (USP) and ESSEC Business School
Downloads 7 (496,008)

Abstract:

Voter choice, Election forecasting, Political marketing, Nested Logit model

7.

Accounting for Voter Heterogeneity within and Across Districts with a Factor-Analytic Voter-Choice Model

Society for Political Methodology, 2006
Number of pages: 18 Posted: 09 Feb 2014
Wagner A. Kamakura and Jose Afonso Mazzon
Rice University and University of Sao Paulo (USP)
Downloads 5 (515,552)

Abstract: