Emmanuel Mogaji

University of Greenwich - Business School

United Kingdom

SCHOLARLY PAPERS

34

DOWNLOADS
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4,233

SSRN CITATIONS
Rank 38,690

SSRN RANKINGS

Top 38,690

in Total Papers Citations

17

CROSSREF CITATIONS

2

Scholarly Papers (34)

1.

Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19)

Mogaji, E., 2020. Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19). Research Agenda Working Papers. Vol 2020 No 5 pp 57-63
Number of pages: 7 Posted: 31 Mar 2020
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 1,932 (9,497)
Citation 7

Abstract:

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COVID-19, Pandemic, Financial Vulnerability, Economic Impact

2.

Brand Guideline

Number of pages: 9 Posted: 27 Jan 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 436 (77,833)
Citation 3

Abstract:

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brand, brand identity, brand book, brand guideline, logo, colour, typography, branding

3.

Impact of the Pandemic on Higher Education in Emerging Countries: Emerging Opportunities, Challenges and Research Agenda

Number of pages: 13 Posted: 09 Jun 2020
Emmanuel Mogaji and Varsha Jain
University of Greenwich - Business School and MICA
Downloads 284 (125,721)
Citation 2

Abstract:

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COVID-19, Pandemic, Higher Education, University, Research Agenda, Emerging Countries

4.

Disclaimers in Real Estate Print Advertisements

18th International Conference on Research in Advertising Conference (2019 ICORIA) Proceedings. Published by The European Advertising Academy. Krems, Austria
Number of pages: 13 Posted: 02 Jul 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 187 (188,336)

Abstract:

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disclaimer, advertising, houses, london, real estate, print advert, off-plan

5.

The ALARA Model of Information Search on Websites

Research Agenda Working Papers. Vol 2019 No 6 pp 82-91
Number of pages: 10 Posted: 23 Aug 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 147 (231,220)
Citation 5

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website, information search, model, methodology, ALARA, information system

6.

Types and Location of Nigerian Universities

Research Agenda Working Papers. Vol. 2019, No. 7, pp 92-103
Number of pages: 12 Posted: 27 Aug 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 132 (252,085)

Abstract:

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Nigeria, Universities, Public, Private, State Federal, Marketing, Typology

7.

Branding the Pandemic: Coronavirus, COviD19 or SARS-CoV-2

Number of pages: 11 Posted: 22 May 2020
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 106 (297,491)

Abstract:

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Branding, Brand management, Pandemic, COVID-19, Coronavirus

8.

Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand.

Presented at the 13th Global Brand Conference, 2nd - 4th May 2018, Northumbria University, Newcastle, UK
Number of pages: 5 Posted: 22 May 2018
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 100 (307,263)
Citation 1

Abstract:

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Banks, nostaligic, advertisement, emotional appeals, top cat

9.

Typology of Music in Advertising

18th International Conference on Research in Advertising Conference (2019 ICORIA) Proceedings. Published by The European Advertising Academy. Krems, Austria
Number of pages: 14 Posted: 02 Jul 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 93 (321,966)

Abstract:

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music, advertising, popular music, stock music, background, typology

10.

Strategic Stakeholder Communications on Twitter by UK Universities

Research Agenda Working Papers. Vol 2019 No 8 pp 104-119
Number of pages: 16 Posted: 07 Sep 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 76 (363,640)
Citation 2

Abstract:

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Strategic; Stakeholder; Communications; Twitter; Social Media, UK, University, Russel Group

11.

Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements.

Research Agenda Working Papers. Vol 2019 pp 55-73
Number of pages: 19 Posted: 03 Jul 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 71 (377,759)
Citation 1

Abstract:

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sportswomen, advertisements, model, brand ambassadors, endorsement, celebrity, media

12.

Technologies for Financial Inclusion in Nigeria

Wayne, T., Soetan, T., Bajepade, G & Mogaji, E., Technologies for Financial Inclusion in Nigeria. Research Agenda Working Papers. Vol 2020 No 4 pp 40-56, 2020
Number of pages: 17 Posted: 22 Apr 2020
Thomas Wayne, Taiwo Soetan, Gbenga Bajepade and Emmanuel Mogaji
Thomas Wayne, Red River College, Divergent StudioNG and University of Greenwich - Business School
Downloads 70 (380,671)
Citation 2

Abstract:

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Financial Technology, Financial Inclusion, Financial Vulnerability, Emerging Economy, Nigeria

13.

UK Universities’ Corporate Visual Identities (CVI)

Academy of Marketing Annual Conference Proceedings, 3rd -5th July, University of Stirling, Stirling, Scotland
Number of pages: 9 Posted: 20 Oct 2018
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 58 (419,080)
Citation 2

Abstract:

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Universities, UK, Brand Identities, Corporate Visual Identities, Branding

14.

Branding Private Universities in Africa: An Unexplored Territory

Number of pages: 29 Posted: 02 Oct 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 52 (440,568)

Abstract:

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Branding, Brand Integration, African, Universities, Private Universities, Social Media, Website, Prospectus

15.

Instant, Quick and Immediate Decision: Online Advertising Strategies of UK Payday Loans Lenders

18th International Conference on Research in Advertising Conference (2019 ICORIA) Proceedings. Published by The European Advertising Academy. Krems, Austria
Number of pages: 14 Posted: 03 Jul 2019
Emmanuel Mogaji and Temitope Farinloye
University of Greenwich - Business School and Questbury Research Services
Downloads 49 (451,928)

Abstract:

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payday loan, money, marketing, UK, advertising, lender

16.

Striving for Relevance in a Competitive Market: The Case of Leeds Beckett University’s Brand Identity.

Number of pages: 10 Posted: 19 Jul 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 48 (455,909)

Abstract:

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Branding, Logo, Rebranding, UK, CVI, Leeds, Beckett, University, Brand

17.

Academic Branding and Positioning through University’s Website Profile

Research Agenda Working Papers. Vol 2020 No 2 pp 7-26
Number of pages: 20 Posted: 03 Mar 2020
Thomas Wayne and Emmanuel Mogaji
Thomas Wayne and University of Greenwich - Business School
Downloads 47 (459,891)

Abstract:

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Academic Branding, Personal Branding, Branding, Website, Academic Staff, Higher Education

18.

Consumers’ Financial Vulnerability When Accessing Financial Services

Mogaji, E., Consumers’ Financial Vulnerability When Accessing Financial Services. Research Agenda Working Papers. Vol 2020 No 3 pp 27-39, 2020
Number of pages: 13 Posted: 22 Apr 2020
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 44 (472,432)
Citation 1

Abstract:

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Consumer Vulnerability, Financial Vulnerability, Financial Inclusion, Fintech, Financial Services

19.

Effect of Employees on Customer Perception of Service Brand

Questbury Brand Series, Vol. 2, No. 5 (May 2015), pp. 31–35.
Number of pages: 5 Posted: 11 May 2015
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 38 (499,137)

Abstract:

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Service, Brand, Advertisement, Employee, Staff

20.

Features of UK Mortgage Print Advertisement

Number of pages: 3 Posted: 17 Dec 2014
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 38 (499,137)

Abstract:

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Print Advertisement, Mortgages, UK, Banks, First Direct, HSBC, NatWest.

21.

The Brand Goodness Quadrant: Positioning the Brand and their BLM Statements

Mogaji, E., 2020. The Brand Goodness Quadrant: Positioning the Brand and their BLM Statements. Research Agenda Working Papers. Vol 2020 No 7 pp 75-78
Number of pages: 4 Posted: 30 Dec 2020
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 31 (539,136)

Abstract:

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22.

Examining Consumer-Brand Relationships in the UK Energy Sector: A Social Media Perspective.

Academy of Marketing Annual Conference Proceedings, 3rd -5th July, University of Stirling, Stirling, Scotland
Number of pages: 10 Posted: 20 Oct 2018
Emmanuel Mogaji, Dandison Ukpabi and Sunday Olaleye
University of Greenwich - Business School, University of Jyväskylä and University of Oulu
Downloads 28 (550,491)

Abstract:

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Energy Company, UK, Social Media, Thematic Analysis, Brand Relationship, Brand

23.

Are We Really Engaging with Linkedin to Enhance Students’ Experience?

Academy of Marketing Annual Conference Proceedings, 3rd -5th July, University of Stirling, Stirling, Scotland
Number of pages: 7 Posted: 20 Oct 2018
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 28 (550,491)

Abstract:

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LinkedIn, Student Experience, Student Engagement, Social Media, Information Technology

24.

The American Citizen Who Plays Tennis: Analysis of the Highest-Paid Female Athletes Over Ten Years Period

Questbury Research Agenda
Number of pages: 13 Posted: 03 Apr 2019
Temitope Farinloye and Emmanuel Mogaji
Questbury Research Services and University of Greenwich - Business School
Downloads 25 (575,200)

Abstract:

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sportswomen, Forbes list, highest-paid, athletes

25.

A Typology of UK Energy Service Brands Based on Size, Licencing and Source of Energy

Research Agenda Working Papers. Vol 2019 pp 74-81.
Number of pages: 8 Posted: 03 Jul 2019
Temitope Farinloye and Emmanuel Mogaji
Questbury Research Services and University of Greenwich - Business School
Downloads 24 (575,200)

Abstract:

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energy, UK, Big six, green, typology

26.

Qualitatively Exploring the Effect of Change in the Residential Environment on Travel Behaviour

Travel Behaviour and Society, 17 (October) 2019, 26-35. DOI:10.1016/j.tbs.2019.06.001
Number of pages: 42 Posted: 02 Jul 2019
Questbury Research Services, University of Greenwich - Business School, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 19 (608,119)
Citation 2

Abstract:

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Travel; Relocation; London; Behaviour; Residential Self-Selection; Qualitative Research

27.

In the Absence of Values and Ideologies, Party-Switching in Nigeria Is Inevitable

Number of pages: 5 Posted: 09 Dec 2018
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 17 (628,451)

Abstract:

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Nigeria, APC, PDP, Party Switching, Brand Values, Ideologies

28.

Advertising Mortgages in the United Kingdom

Number of pages: 25 Posted: 20 Oct 2018
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 16 (628,451)

Abstract:

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Advertising, Mortgages, Banks, UK, Borrowing, Investments, Emotional Appeals

29.

Offensive but Not So Offensive: Fostering Ethical and Socially Responsible Marketing in Undergraduate Marketing Students

Academy of Marketing Annual Conference Proceedings, 3rd -5th July, University of Stirling, Stirling, Scotland
Number of pages: 8 Posted: 20 Oct 2018
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 15 (635,653)

Abstract:

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Ethics, ASA, Socially Responsible Marketing, Marketing, Undergraduate Student, Teaching Innovation

30.

Brand Name Nomenclature of UK Law Firms

Number of pages: 10 Posted: 01 Aug 2020
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 11 (664,498)

Abstract:

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UK, Law firms, Partners, Partnership, Branding, Brand identity Naming, Naming Structure, Nomenclature

31.

Digital Transformation in Financial Services Provision: A Nigerian Perspective to the Adoption of Chatbot

Abdulquadri, A., Mogaji, E., Kieu, T., Nguyen, N., Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot. Journal of Enterprising Communities: People and Places in the Global Economy, Forthcoming, https://doi.org/10.1108/JEC-06-2020-0126
Number of pages: 38 Posted: 30 Dec 2020
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 10 (678,961)

Abstract:

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32.

Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications

Research Agenda Working Papers Volume 2019
Number of pages: 30 Posted: 07 Sep 2019
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 1 (745,544)

Abstract:

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Australia, Banks, Royal Commission, Customer Satisfaction, Trust Repair, Brand Reputation

33.

Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements

The IUP Journal of Brand Management, Vol. XVI, No. 3, September 2019, pp. 25-41
Emmanuel Mogaji
University of Greenwich - Business School

Abstract:

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34.

Defining Developing Countries In Higher Education Context

Number of pages: 9
Himani Sharma, Varsha Jain and Emmanuel Mogaji
MICA, MICA and University of Greenwich - Business School
Downloads 0

Abstract:

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higher education, digitization, developing countries, emerging economics

Other Papers (1)

Total Downloads: 7
1.

Is It Really Ridiculous? Opinion on the Banned Lord Prayer's Advertisement

Questbury Brand Series, Vol. 2, No. 6, pp. 36-41, 2015
Number of pages: 6 Posted: 11 Jan 2016
Emmanuel Mogaji
University of Greenwich - Business School
Downloads 7

Abstract:

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Advertisement, Religion, UK, Cinema, Diversity