Fernando de Rosa

University of Pittsburgh

Pittsburgh, PA 15260

United States

SCHOLARLY PAPERS

2

DOWNLOADS

290

CITATIONS
Rank 12,392

SSRN RANKINGS

Top 12,392

in Total Papers Citations

32

Scholarly Papers (2)

1.

Assessing the Service-Profit Chain

Wagner Kamakura, Vikas Mittal, Fernando de Rosa, & Jose Afonso Mazzon (2002). "Assessing the Service-Profit Chain". Marketing Science, 21(3), Summer, 294-317.
Number of pages: 25 Posted: 26 Oct 2013
Rice University, Rice University, University of Pittsburgh and University of Sao Paulo (USP)
Downloads 76 (106,710)
Citation 17

Abstract:

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Service; Profitability; Service-Profit Chain; Retention; Satisfaction; Banking; Financial Service

2.

Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction

Intern. J. of Research in Marketing 20 (2003) 45-65
Number of pages: 21 Posted: 14 Feb 2014
Rice University, University of Maryland - Robert H. Smith School of Business, Marketing Department, University of Pittsburgh and University of Sao Paulo (USP)
Downloads 22 (348,787)
Citation 15

Abstract:

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Database marketing,Cross-selling,Customer relationship management