Kota Samarahan, Sarawak 94300
Malaysia
Universiti Malaysia Sarawak (UNIMAS)
Generation X, Generation Y, Controversial advertising, Malaysia
Green HRM, HRM
Editorial
appreciation, upscale ethnic restaurants, cultural motivation
PLS-SEM, partial least squares, structural equation modeling, PLSpredict, out-of-sample prediction, predictive power
Endogeneity, FIMIX-PLS, Nonlinear, Partial least squares, PLS-SEM, Robustness checks, Structural equation modeling
PLS-SEM, Partial least squares, Structural equation modeling, Convergent validity, Redundancy analysis, Formative measurement models