Hiram Ting

Universiti Malaysia Sarawak (UNIMAS)

Kota Samarahan, Sarawak 94300

Malaysia

SCHOLARLY PAPERS

6

DOWNLOADS

1,084

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (6)

Generations X and Y Attitude Towards Controversial Advertising

Asian Journal of Business Research, Vol. 2, No. 2, 2012
Number of pages: 17 Posted: 27 Oct 2013
Hiram Ting and Ernest
Universiti Malaysia Sarawak (UNIMAS) and Universiti Malaysia Sarawak
Downloads 657 (49,777)

Abstract:

Loading...

Generation X, Generation Y, Controversial advertising, Malaysia

Generations X and Y Attitude Towards Controversial Advertising

Asian Journal of Business Research, Vol. 2, No. 2, 2012
Number of pages: 16 Posted: 30 Oct 2013
Hiram Ting and Ernest De Run
Universiti Malaysia Sarawak (UNIMAS) and Universiti Malaysia Sarawak (UNIMAS)
Downloads 427 (85,389)
Citation 1

Abstract:

Loading...

Generation X, Generation Y, Controversial advertising, Malaysia

2.

Guest Editorial

Young Consumers, 22(1), 1-9 (2021)
Posted: 06 Oct 2021
Universiti Malaysia Sarawak (UNIMAS), Independent, Independent, Hamburg University of Technology (TUHH), Macao University of Science and Technology (MUST) and UCSI University

Abstract:

Loading...

Editorial

3.

Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants

Journal of Hospitality & Tourism Research
Posted: 12 May 2021
Yide Liu, Hiram Ting and Christian M. Ringle
Macao University of Science and Technology (MUST), Universiti Malaysia Sarawak (UNIMAS) and Hamburg University of Technology (TUHH)

Abstract:

Loading...

appreciation, upscale ethnic restaurants, cultural motivation

4.

Predictive Model Assessment in PLS-SEM: Guidelines for Using PLSpredict

European Journal of Marketing, 53(11), 2322-2347, Forthcoming
Posted: 25 Oct 2019
Institute of Service Science, National Tsing Hua University, Taiwan, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, affiliation not provided to SSRN, Universiti Malaysia Sarawak (UNIMAS), Monash University Malaysia and Hamburg University of Technology (TUHH)

Abstract:

Loading...

PLS-SEM, partial least squares, structural equation modeling, PLSpredict, out-of-sample prediction, predictive power

5.

Structural Model Robustness Checks in PLS-SEM

Tourism Economics, 2019
Posted: 07 Jun 2019
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH) and Universiti Malaysia Sarawak (UNIMAS)

Abstract:

Loading...

Endogeneity, FIMIX-PLS, Nonlinear, Partial least squares, PLS-SEM, Robustness checks, Structural equation modeling

6.

Convergent Validity Assessment of Formatively Measured Constructs in PLS-SEM: On Using Single-Item versus Multi-Item Measures in Redundancy Analyses

International Journal of Contemporary Hospitality Management, 30(11), 3192-3210
Posted: 04 Jun 2019
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH), Universiti Sains Malaysia (USM) - School of Management and Universiti Malaysia Sarawak (UNIMAS)

Abstract:

Loading...

PLS-SEM, Partial least squares, Structural equation modeling, Convergent validity, Redundancy analysis, Formative measurement models

Other Papers (1)

Total Downloads: 0
1.

Guest Editorial

Forthcoming, European Business Review, 33(1), 1-8
Posted: 10 Mar 2021
Kennesaw State University, Independent, Hamburg University of Technology (TUHH), Otto-von-Guericke-Universität Magdeburg and Universiti Malaysia Sarawak (UNIMAS)

Abstract:

Loading...