Mehdi Mourali

University of Calgary - Haskayne School of Business

Associate Professor of Marketing

2500 University Drive, NW

Calgary, Alberta T2N 1N4

Canada

SCHOLARLY PAPERS

3

DOWNLOADS

211

CITATIONS

1

Scholarly Papers (3)

1.

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 31 Oct 2013
Zhenfeng Ma, Zhiyong Yang and Mehdi Mourali
Wilfrid Laurier University, University of Texas at Arlington - College of Business Administration and University of Calgary - Haskayne School of Business
Downloads 162 (182,098)

Abstract:

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new product adoption, distinctiveness utility, self-construal

2.

The Dual Role of Power in Resisting Social Influence

Journal of Consumer Research, Vol. 40, No. 3, p. 539, 2013
Number of pages: 17 Posted: 01 Nov 2013
Mehdi Mourali and Zhiyong Yang
University of Calgary - Haskayne School of Business and University of Texas at Arlington - College of Business Administration
Downloads 49 (389,491)

Abstract:

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3.

Effect of Peer Influence on Unauthorized Music Downloading and Sharing: The Moderating Role of Self-Construal

Posted: 01 Oct 2014
Zhiyong Yang, Jingguo Wang and Mehdi Mourali
University of Texas at Arlington - College of Business Administration, University of Texas at Arlington - Department of Information Systems & Operations Management and University of Calgary - Haskayne School of Business

Abstract:

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unauthorized sharing, unauthorized downloading, peer influence in music downloading/sharing, self-control, differential association, self-construal