Nicole Groene

Technische Universität München (TUM)

Arcisstrasse 21

Munich, DE 80333

Germany

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Scholarly Papers (1)

1.

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of Marketing 78 (1), 59-75.
Number of pages: 51 Posted: 08 Nov 2013 Last Revised: 26 Jun 2014
University of Passau, ETH Zurich and Technische Universität München (TUM)
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Citation 6

Abstract:

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free web services, advertising, targeted advertising, privacy concerns, reciprocity, behavioral targeting, predictive targeting