Sumit Mishra

N. P. University

MBA Faculty

Medininagar, Jharkhand 822101

India

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.

Number of pages: 10 Posted: 09 Nov 2013
Dr. Vinay Kumar and Sumit Mishra
Chandigarh University and N. P. University
Downloads 1,439 (13,884)
Citation 1

Abstract:

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Online shopping, shopping skepticism, Attitude, Risk Perception

2.

Rural Marketing in India – Challenges and Opportunities

Number of pages: 5 Posted: 11 Nov 2013
Sumit Mishra and Dr. Vinay Kumar
N. P. University and Chandigarh University
Downloads 638 (44,796)

Abstract:

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base of the pyramid, changing scenario, Indian rural markets, cultural diversity, rural marketing mix, sales strategies, promotion mix

3.

E-Learning: A Study of Action Learning Applied Online

Number of pages: 11 Posted: 09 Nov 2013
Dr. Vinay Kumar and Sumit Mishra
Chandigarh University and N. P. University
Downloads 60 (387,774)

Abstract:

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Web-based instruction, action learning, management learning