Sumit Mishra

ICICI Bank

Debt Manager

Mumbai, Maharashtra 400051

India

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 23,230

SSRN RANKINGS

Top 23,230

in Total Papers Downloads

2,001

CITATIONS

2

Scholarly Papers (3)

1.

A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.

Number of pages: 10 Posted: 09 Nov 2013
Vinay Kumar and Sumit Mishra
Thakur Institute of Management Studies & Research, Mumbai and ICICI Bank
Downloads 1,383 (13,048)
Citation 1

Abstract:

Loading...

Online shopping, shopping skepticism, Attitude, Risk Perception

2.

Rural Marketing in India – Challenges and Opportunities

Number of pages: 5 Posted: 11 Nov 2013
Sumit Mishra and Vinay Kumar
ICICI Bank and Thakur Institute of Management Studies & Research, Mumbai
Downloads 558 (47,618)
Citation 1

Abstract:

Loading...

base of the pyramid, changing scenario, Indian rural markets, cultural diversity, rural marketing mix, sales strategies, promotion mix

3.

E-Learning: A Study of Action Learning Applied Online

Number of pages: 11 Posted: 09 Nov 2013
Vinay Kumar and Sumit Mishra
Thakur Institute of Management Studies & Research, Mumbai and ICICI Bank
Downloads 60 (352,406)

Abstract:

Loading...

Web-based instruction, action learning, management learning