Ujwala Dange

Priyadarshini Engineering College - Department of Management

India

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Scholarly Papers (1)

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A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Vinay Kumar and Ujwala Dange
Thakur Institute of Management Studies & Research, Mumbai and Priyadarshini Engineering College - Department of Management
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Abstract:

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Consumer behaviour, Factors affecting online consumer behavior, E-Marketing, E-commerce, Online, Internet, Literature review, framework for online consumer behavior, intention, motives, consumer characteristics.