Rajan Sambandam

TRC Market Research

Chief Research Officer

1300 Virginia Dr.

Fort Washington, PA 19034

United States

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Scholarly Papers (1)

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Toyota Steers Clear of Reputation Damage

Vikas Mittal, Rajan Sambandam, & Utpal Dholakia (2010), "Toyota Steers Clear of Reputation Damage," Marketing Research, Summer, 9-13.
Number of pages: 6 Posted: 10 Nov 2013
Vikas Mittal, Rajan Sambandam and Utpal M. Dholakia
Rice University, TRC Market Research and Rice University - Jesse H. Jones Graduate School of Business
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Abstract:

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Toyota, brand, qualitative assessment