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Peijian Song
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Online Information Product Design: The Influence of Product Integration on Brand Extension
Song, Peijian, Cheng Zhang, & Ping Zhang (2013), Online Information Product Design: The Influence of Product Integration on Brand Extension, Decision Support Systems (DSS), Vol. 54, 826-837
Posted: 12 Nov 2013
Ping Zhang
,
Zhang Cheng
and Peijian Song
Syracuse University, Fudan University and Independent
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