Peijian Song

Independent

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Scholarly Papers (1)

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Online Information Product Design: The Influence of Product Integration on Brand Extension

Song, Peijian, Cheng Zhang, & Ping Zhang (2013), Online Information Product Design: The Influence of Product Integration on Brand Extension, Decision Support Systems (DSS), Vol. 54, 826-837
Posted: 12 Nov 2013
Ping Zhang, Zhang Cheng and Peijian Song
Syracuse University, Fudan University and Independent

Abstract:

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