Theo Lieven

University of St. Gallen

St. Gallen, 9010

Switzerland

SCHOLARLY PAPERS

2

DOWNLOADS

29

CITATIONS

0

Scholarly Papers (2)

1.

Measuring Willingness to Pay by Means of the Trade-Off between Free Available Cash and Specific-Purpose Vouchers

BuR - Business Research, Volume 6, Issue 2, November 2013
Number of pages: 18 Posted: 16 Nov 2013
Theo Lieven and Silke Lennerts
University of St. Gallen and University of St. Gallen
Downloads 28 (474,318)

Abstract:

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hypothetical bias, incentive compatibility, stated preferences, willingness to pay

2.

How to Create Reproducible Brand Personality Scales

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 17 Posted: 27 Jul 2018
Theo Lieven
University of St. Gallen
Downloads 1 (648,128)
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Abstract:

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Brand personality, Psycho-lexical approach, Synonyms, Implicit personality theory, Reproducibility