Yupeng Chen

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

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Scholarly Papers (1)

1.

Modeling Multimodal Consumer Heterogeneity in Conjoint Analysis – A Sparse Learning Approach

Number of pages: 56 Posted: 21 Nov 2013
Yupeng Chen, Raghuram Iyengar and Garud Iyengar
University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Columbia University - Department of Industrial Engineering and Operations Research (IEOR)
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Abstract:

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Sparse Learning, Multimodal Consumer Heterogeneity, Conjoint Analysis, Econometric Models