Marcel Corstjens

INSEAD - Marketing

Professor of Marketing

Boulevard de Constance

Fontainebleau, 77305

France

  • INSEAD - Marketing

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SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

International Retail Buying Groups: A Force for the Good? The case of AgeCore/EDEKA

INSEAD Working Paper No. 2022/30/MKT
Number of pages: 31 Posted: 17 Jun 2022 Last Revised: 21 Jun 2022
Marcel Corstjens
INSEAD - Marketing
Downloads 424 (144,943)

Abstract:

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International Retail Buying Groups, Consumer Prices, Counterfactual Impact Evaluation

2.

Myths about Grocery Retailers and their Retail Buying Groups (RBG)

INSEAD Working Paper No. 2025/03/MKT
Number of pages: 15 Posted: 08 Jan 2025
Marcel Corstjens
INSEAD - Marketing
Downloads 38 (913,965)

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Retail Buying Groups, Grocery Sector, Myths

3.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Marcel Corstjens and Rajiv Lal
INSEAD - Marketing and Harvard University - Business School (HBS)

Abstract:

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