Marcel Corstjens

INSEAD - Marketing

Professor of Marketing

Boulevard de Constance

Fontainebleau, 77305

France

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Scholarly Papers (1)

1.

Internationalization in Grocery Retail: Much Ado About Not Very Much

INSEAD Working Paper No. 2010/67/MKT
Posted: 10 Sep 2010
Marcel Corstjens and Rajiv Lal
INSEAD - Marketing and Harvard University - Business School (HBS)

Abstract:

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