Niraj Dawar

University of Western Ontario - Marketing Area Group

R.A. Barford Professor in Marketing Communications

1151 Richmond Street, Suite 2

London, Ontario N6A 5B8

Canada

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Scholarly Papers (1)

1.

Defending Turf: Marketing Strategies for Emerging Market Companies

IIM Bangalore Research Paper No. 124
Number of pages: 16 Posted: 01 Nov 2012
Niraj Dawar and J. Ramachandran
University of Western Ontario - Marketing Area Group and Indian Institute of Management Bangalore
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Abstract: