Ramya Neelamegham

Amrita University - Amrita School of Business

Associate Professor of Marketing

AIMS CAMPUS

AIMS (PO)PONEKKARA

Ettimadai, Coimbatore, Tamil Nadu 641105

India

SCHOLARLY PAPERS

2

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CITATIONS

2

Scholarly Papers (2)

1.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,394 (1,819)
Citation 2

Abstract:

Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter

2.

Measurement Quality Issues in Dyadic Models of Relationships

Social Networks, Volume 21, Issue 3, July 1999, Pages 211-237
Number of pages: 27 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Ramya Neelamegham and Nigel Hopkins
Vanderbilt University - Marketing, Amrita University - Amrita School of Business and Independent
Downloads 0 (499,855)

Abstract: