David Soberman

University of Toronto - Rotman School of Management

Professor of Marketing

105 St. George Street

Toronto, Ontario M5S 3E6

Canada

INSEAD

Professor of Marketing

Boulevard de Constance

Fontainebleau, 77305

France

http://www.insead.edu

SCHOLARLY PAPERS

8

DOWNLOADS
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CITATIONS
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4

Scholarly Papers (8)

1.

Informative Advertising: An Alternate Viewpoint and Implications

Review of Marketing Science WP No. 20021138
Number of pages: 45 Posted: 07 May 2002
David Soberman
University of Toronto - Rotman School of Management
Downloads 328 (68,556)
Citation 2

Abstract:

Advertising/price competition, informative advertising, persuasive advertising, spatial competition, targeted advertising

Organizational Structure and Gray Markets

Number of pages: 46 Posted: 04 Feb 2011 Last Revised: 05 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 183 (133,346)

Abstract:

Gray Markets, Diversion, Foreign Market Entry, Organizational Structure

Organizational Structure and Gray Markets

Marketing Science, Forthcoming, Rotman School of Management Working Paper No. 2446617
Number of pages: 46 Posted: 06 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 70 (273,219)

Abstract:

Gray Markets, Diversion, Foreign Market Entry, Organizational Structure

When Gray is Good: Gray Markets and Market-Creating Investments

Rotman School of Management Working Paper No. 2184523
Number of pages: 27 Posted: 03 Dec 2012 Last Revised: 05 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 93 (229,153)

Abstract:

gray markets, unauthorized distribution, emerging markets, investment spillovers, management control systems

When Gray is Good: Gray Markets and Market-Creating Investments

Production and Operations Management, Forthcoming, Rotman School of Management Working Paper No. 2446608
Number of pages: 27 Posted: 06 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 57 (304,842)

Abstract:

gray markets, unauthorized distribution, emerging markets, investment spillovers, management control systems

4.

Product Development Capability and Marketing Strategy for New Durable Products

ESMT Working Paper No. 13-01, in International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 30 Jan 2013
Sumitro Banerjee and David Soberman
Grenoble Ecole de Management and University of Toronto - Rotman School of Management
Downloads 141 (145,611)

Abstract:

product development, marketing strategy, durable goods, quality, signaling game

5.

Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing

INSEAD Working Paper No. 2008/34/MKT
Number of pages: 40 Posted: 13 May 2008
David Soberman
University of Toronto - Rotman School of Management
Downloads 131 (167,328)
Citation 1

Abstract:

Marketing Impact, Marketing Reach, Media Impact, Media Efficiency, Exclusive Selling, Customer Heterogenity

6.

Managing Business Schools to Weather Economic Change

INSEAD Working Paper No. 2009/27/MKT
Number of pages: 16 Posted: 04 Jun 2009 Last Revised: 07 Jun 2009
Joe D'Cruz and David Soberman
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads 101 (209,470)

Abstract:

recession, discretionary spending, cyclicality, evaluation, certification, piggybacking, open enrolment programme, in-company training

7.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 0 (404,693)
Citation 1

Abstract:

political marketing, elections, campaigns, advertising

8.

Profit-Increasing Consumer Exit

Marketing Science, Vol. 32, No. 6, 2013; pp. 998–1008; DOI: 10.1287/mksc.2013.0804,
Posted: 05 Dec 2013
Amit Pazgal, David Soberman and Raphael Thomadsen
Rice University, University of Toronto - Rotman School of Management and Olin School - Washington University in St. Louis

Abstract:

competitive analysis, analytic models, game theory, market evolution