David Soberman

University of Toronto - Rotman School of Management

Professor of Marketing

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

INSEAD

Professor of Marketing

Boulevard de Constance

Fontainebleau, 77305

France

http://www.insead.edu

  • University of Toronto - Rotman School of Management

    • Tel: 416 978 5445
    • Fax: 416 978 5433

  • INSEAD

    • Email
    • Tel: 0160724412
    • Fax: 0160745596
SCHOLARLY PAPERS

11

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2,066

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8

Scholarly Papers (11)

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1.

Informative Advertising: An Alternate Viewpoint and Implications

Review of Marketing Science WP No. 20021138
Number of pages: 45 Posted: 07 May 2002
David Soberman
University of Toronto - Rotman School of Management
Downloads 408 (151,632)
Citation 1

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Advertising/price competition, informative advertising, persuasive advertising, spatial competition, targeted advertising

2.

Organizational Structure and Gray Markets

Downloads 350 (179,795)
Citation 1

Organizational Structure and Gray Markets

Number of pages: 46 Posted: 04 Feb 2011 Last Revised: 05 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 243 (261,439)

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Gray Markets, Diversion, Foreign Market Entry, Organizational Structure

Organizational Structure and Gray Markets

Marketing Science, Forthcoming, Rotman School of Management Working Paper No. 2446617
Number of pages: 46 Posted: 06 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 107 (533,785)
Citation 1

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Gray Markets, Diversion, Foreign Market Entry, Organizational Structure

3.

The Precision of Word of Mouth, the Consumer’s Ability to Recognize Precision, and Its Effect on Markets

Number of pages: 62 Posted: 09 Jan 2021 Last Revised: 26 Apr 2022
Mohsen Foroughifar and David Soberman
Carnegie Mellon University - David A. Tepper School of Business and University of Toronto - Rotman School of Management
Downloads 304 (209,303)

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Signalling, Third-Party Information, Information Precision

4.

When Gray is Good: Gray Markets and Market-Creating Investments

Downloads 256 (249,695)
Citation 1

When Gray is Good: Gray Markets and Market-Creating Investments

Rotman School of Management Working Paper No. 2184523
Number of pages: 27 Posted: 03 Dec 2012 Last Revised: 05 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 163 (380,018)

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gray markets, unauthorized distribution, emerging markets, investment spillovers, management control systems

When Gray is Good: Gray Markets and Market-Creating Investments

Production and Operations Management, Forthcoming, Rotman School of Management Working Paper No. 2446608
Number of pages: 27 Posted: 06 Jun 2014
Romana L. Autrey, Francesco Bova and David Soberman
Willamette University - Atkinson Graduate School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 93 (589,141)
Citation 1

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gray markets, unauthorized distribution, emerging markets, investment spillovers, management control systems

5.

Product Development Capability and Marketing Strategy for New Durable Products

ESMT Working Paper No. 13-01, in International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 30 Jan 2013
Sumitro Banerjee and David Soberman
Grenoble Ecole de Management and University of Toronto - Rotman School of Management
Downloads 228 (279,718)
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product development, marketing strategy, durable goods, quality, signaling game

6.

Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing

INSEAD Working Paper No. 2008/34/MKT
Number of pages: 40 Posted: 13 May 2008
David Soberman
University of Toronto - Rotman School of Management
Downloads 202 (313,779)
Citation 1

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Marketing Impact, Marketing Reach, Media Impact, Media Efficiency, Exclusive Selling, Customer Heterogenity

7.

Managing Business Schools to Weather Economic Change

INSEAD Working Paper No. 2009/27/MKT
Number of pages: 16 Posted: 04 Jun 2009 Last Revised: 07 Jun 2009
Joe D'Cruz and David Soberman
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads 133 (448,836)
Citation 1

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recession, discretionary spending, cyclicality, evaluation, certification, piggybacking, open enrolment programme, in-company training

8.

The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing and Profit

Number of pages: 69 Posted: 26 Oct 2023
Mohsen Foroughifar and David Soberman
Carnegie Mellon University - David A. Tepper School of Business and University of Toronto - Rotman School of Management
Downloads 85 (615,914)

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Word of mouth precision, Signaling, Consumer sophistication, Revenue management

9.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Reichman University, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 68 (696,402)
Citation 1

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political marketing, elections, campaigns, advertising

10.

Machine Learning Methods and the Analysis of Threshold and Goldilocks Effects in Reward-Based Crowdfunding

Number of pages: 46 Posted: 23 Dec 2023
Ramy Elitzur, Noam Katz, Peri Muttath and David Soberman
University of Toronto - Rotman School of Management, Ben-Gurion University of the Negev, affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Downloads 32 (962,662)
Citation 1

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Threshold effects, Goldilocks effects, Reward-based crowdfunding, Machine learning, Deep learning

11.

Profit-Increasing Consumer Exit

Marketing Science, Vol. 32, No. 6, 2013; pp. 998–1008; DOI: 10.1287/mksc.2013.0804
Posted: 05 Dec 2013
Amit Pazgal, David Soberman and Raphael Thomadsen
Rice University, University of Toronto - Rotman School of Management and Olin School - Washington University in St. Louis

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competitive analysis, analytic models, game theory, market evolution