Minah Jung

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 45,183

SSRN RANKINGS

Top 45,183

in Total Papers Downloads

1,232

SSRN CITATIONS
Rank 10,677

SSRN RANKINGS

Top 10,677

in Total Papers Citations

117

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing

Number of pages: 63 Posted: 11 Jun 2014
New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 327 (114,089)
Citation 107

Abstract:

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charitable giving, consumer elective pricing, pay-what-you-want, scope-sensitivity

2.

Paying More When Paying for Others

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 85 Posted: 03 Dec 2013 Last Revised: 06 Oct 2019
New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 324 (115,251)
Citation 1

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altruism, social preferences, generosity, pay what you want, social norms, pluralistic ignorance

3.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
Bocconi University - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 239 (157,516)
Citation 3

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field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

4.

Overestimating the Valuations and Preferences of Others

Jung, M.H., Moon, A., & Nelson, L.D. (Forthcoming). Overestimating the valuations and preferences of others. Journal of Experimental Psychology: General.
Number of pages: 120 Posted: 06 Apr 2019 Last Revised: 15 Feb 2020
Minah Jung, Alice Moon and Leif D. Nelson
New York University (NYU) - Department of Marketing, The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 213 (175,876)

Abstract:

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overestimation bias, comparative judgments, valuation, preferences, paradox

5.

Responsibility Amplifies Empathic Forecasts

Number of pages: 58 Posted: 18 Oct 2018 Last Revised: 27 Jul 2020
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and University of California, Berkeley - Marketing Group
Downloads 76 (380,754)

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social cognition, empathic forecasting, causality, intent, egocentrism

6.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Minah Jung, Xiao Liu and Leif D. Nelson
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 53 (457,038)
Citation 1

Abstract:

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Behavioral Pricing, Social Preferences, Consumer Altruism, Long-term Social Preferences

7.

How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform

Posted: 11 Jun 2014 Last Revised: 25 May 2016
Minah Jung and Clayton Critcher
New York University (NYU) - Department of Marketing and University of California, Berkeley - Marketing Group

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