Minah Jung

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

12

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Scholarly Papers (12)

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1.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
Bocconi University - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 425 (116,213)
Citation 3

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field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

2.

Paying More When Paying for Others

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 85 Posted: 03 Dec 2013 Last Revised: 06 Oct 2019
Minah Jung, Leif D. Nelson, Ayelet Gneezy and Uri Gneezy
New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 377 (132,312)
Citation 4

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altruism, social preferences, generosity, pay what you want, social norms, pluralistic ignorance

3.

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing

Number of pages: 63 Posted: 11 Jun 2014
Minah Jung, Leif D. Nelson, Ayelet Gneezy and Uri Gneezy
New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 356 (141,002)
Citation 107

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charitable giving, consumer elective pricing, pay-what-you-want, scope-sensitivity

4.

Overestimating the Valuations and Preferences of Others

Jung, M.H., Moon, A., & Nelson, L.D. (Forthcoming). Overestimating the valuations and preferences of others. Journal of Experimental Psychology: General.
Number of pages: 120 Posted: 06 Apr 2019 Last Revised: 15 Feb 2020
Minah Jung, Alice Moon and Leif D. Nelson
New York University (NYU) - Department of Marketing, The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 293 (173,427)

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overestimation bias, comparative judgments, valuation, preferences, paradox

5.

When Willingness-to-Pay Seems Irrational: The Role of Perceived Market Price

Number of pages: 55 Posted: 11 Dec 2022
Ioannis Evangelidis, Minah Jung and Alice Moon
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), New York University (NYU) - Department of Marketing and The Wharton School
Downloads 118 (387,531)

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valuation, willingness-to-pay, preference reversal, market value, scale compatibility

6.

Responsibility Amplifies Empathic Forecasts

Number of pages: 58 Posted: 18 Oct 2018 Last Revised: 27 Jul 2020
Fausto Gonzalez, Minah Jung and Clayton Critcher
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and University of California, Berkeley - Marketing Group
Downloads 109 (410,415)

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social cognition, empathic forecasting, causality, intent, egocentrism

7.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Minah Jung, Xiao Liu and Leif D. Nelson
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 94 (454,156)
Citation 1

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Behavioral Pricing, Social Preferences, Consumer Altruism, Long-term Social Preferences

8.

The Impact of Joint Versus Separate Prediction Mode on Forecasting Accuracy

Number of pages: 25 Posted: 03 Oct 2022
Alex Imas, Minah Jung, Silvia Saccardo and Joachim Vosgerau
University of Chicago - Booth School of Business, New York University (NYU) - Department of Marketing, Carnegie Mellon University, Department of Social and Decision Sciences and Bocconi University
Downloads 67 (553,524)

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Forecasting Accuracy, Joint vs. Separate Evaluation, Behavioral Economics

9.

All Roads Lead to Rome? Evaluating Value Elicitation Methods

Number of pages: 68 Posted: 23 Jun 2023
Randy Yang Gao, Simon Huang and Minah Jung
New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, University of California, Berkeley and New York University (NYU) - Department of Marketing
Downloads 20 (850,479)

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Consumer Valuation, Value Elicitation, Willingness to Pay, Becker–DeGroot–Marschak Method, Multiple Price List

10.

The Impact of Joint versus Separate Prediction Mode on Forecasting Accuracy

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2022-143
Number of pages: 30 Posted: 26 Oct 2022
Alex Imas, Minah Jung, Silvia Saccardo and Joachim Vosgerau
University of Chicago - Booth School of Business, New York University (NYU) - Department of Marketing, Carnegie Mellon University, Department of Social and Decision Sciences and Bocconi University
Downloads 8 (964,538)

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Forecasting, Choice under Uncertainty, Prediction

11.

The Impact of Joint Versus Separate Prediction Mode on Forecasting Accuracy

NBER Working Paper No. w30611
Number of pages: 30 Posted: 31 Oct 2022 Last Revised: 14 Apr 2023
Alex Imas, Minah Jung, Silvia Saccardo and Joachim Vosgerau
University of Chicago - Booth School of Business, New York University (NYU) - Department of Marketing, Carnegie Mellon University, Department of Social and Decision Sciences and Bocconi University
Downloads 2 (1,012,312)
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12.

How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform

Posted: 11 Jun 2014 Last Revised: 25 May 2016
Minah Jung and Clayton Critcher
New York University (NYU) - Department of Marketing and University of California, Berkeley - Marketing Group

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