Mandy Hu

The Chinese University of Hong Kong (CUHK) - Department of Marketing

Room 1101, 11/F, Cheung Yu Tung Building

12 Chak Cheung Street

Shatin, N.T.

China

SCHOLARLY PAPERS

10

DOWNLOADS
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Top 27,982

in Total Papers Downloads

2,231

SSRN CITATIONS
Rank 48,082

SSRN RANKINGS

Top 48,082

in Total Papers Citations

7

CROSSREF CITATIONS

7

Scholarly Papers (10)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,093 (25,012)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science (Forthcoming)
Number of pages: 35 Posted: 22 Sep 2012
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University
Downloads 370 (100,911)

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Word-of-Mouth, Communication, Discrete Choice Model, Probit Model, Finite Mixture Model

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Posted: 29 Jan 2013 Last Revised: 04 Jul 2013
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University

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word-of-mouth, communication, discrete-choice model, probit model, finite mixture model

3.

Search and Learning at a Daily Deals Website

Forthcoming in Marketing Science
Number of pages: 66 Posted: 14 Apr 2019
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The University of Hong Kong and University of Chicago
Downloads 147 (248,259)
Citation 2

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4.

Predicting Social Influence Based on Dynamic Network Structures

Number of pages: 55 Posted: 23 Dec 2014
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and The Chinese University of Hong Kong (CUHK)
Downloads 117 (295,185)
Citation 1

Abstract:

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social influence; network topology; stochastic actor-based dynamic network model; new product diffusion

5.

Intensified Online Opinion Clashes with Salient Group Identity

Number of pages: 40 Posted: 09 Mar 2021 Last Revised: 12 Aug 2021
Xintong Han and Mandy Hu
Concordia University and The Chinese University of Hong Kong (CUHK) - Department of Marketing
Downloads 116 (296,911)

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social media, ideological clashes, protest, writing habits;

6.

A Study of the Group Buying Feature of Social Coupons Using Augmented Clickstream Data

Number of pages: 37 Posted: 23 Dec 2014
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and New York University (NYU) - Department of Marketing
Downloads 103 (322,405)

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Social Coupon; Daily Deal; Assurance Contract; Clickstream Data; Data Augmentation

7.

Understanding the Social Learning Effect in Contagious Switching Behavior

Forthcoming in Management Science
Number of pages: 70 Posted: 14 Apr 2019
Mandy Hu, Sha Yang and Daniel Yi Xu
The Chinese University of Hong Kong (CUHK) - Department of Marketing, University of Southern California - Marshall School of Business and Duke University
Downloads 102 (324,467)

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8.

Making Predictions for Sequentially Available Choices: A Semiparametric Gaussian Copula Approach (SGC)

Number of pages: 39 Posted: 12 Feb 2021 Last Revised: 12 Aug 2021
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and The University of Hong Kong - Faculty of Business and Economics
Downloads 62 (433,344)

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semiparametric Gaussian copula, sequentially available choices, imbalanced data, big data, machine learning

9.

The Black Market for Beijing License Plates

Chicago Booth Research Paper No. 19-25, University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-139
Number of pages: 46 Posted: 05 Dec 2019
University of Chicago, Booth School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, Harris School of Public Policy and University of Technology Sydney (UTS)
Downloads 61 (436,826)

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informal economy/underground economy, optimal transport, partial identification, semiparametric and nonparametric methods

10.

How License Plate Lotteries Affect Car Purchase Decisions: Evidence from China’s Auto Market and the Lab

Number of pages: 10 Posted: 18 Oct 2016
Luxi Shen, Junji Xiao and Mandy Hu
University of Chicago - Booth School of Business, The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics and The Chinese University of Hong Kong (CUHK) - Department of Marketing
Downloads 60 (440,376)

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Lottery, auto purchase