Mandy Hu

The Chinese University of Hong Kong (CUHK) - Department of Marketing

Room 1101, 11/F, Cheung Yu Tung Building

12 Chak Cheung Street

Shatin, N.T.

China

SCHOLARLY PAPERS

7

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Scholarly Papers (7)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 927 (23,660)

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science (Forthcoming)
Number of pages: 35 Posted: 22 Sep 2012
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University
Downloads 346 (83,882)

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Word-of-Mouth, Communication, Discrete Choice Model, Probit Model, Finite Mixture Model

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Posted: 29 Jan 2013 Last Revised: 04 Jul 2013
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University

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word-of-mouth, communication, discrete-choice model, probit model, finite mixture model

3.

Predicting Social Influence Based on Dynamic Network Structures

Number of pages: 55 Posted: 23 Dec 2014
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and The Chinese University of Hong Kong (CUHK)
Downloads 103 (255,268)

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social influence; network topology; stochastic actor-based dynamic network model; new product diffusion

4.

A Study of the Group Buying Feature of Social Coupons Using Augmented Clickstream Data

Number of pages: 37 Posted: 23 Dec 2014
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and New York University (NYU) - Department of Marketing
Downloads 87 (284,724)

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Social Coupon; Daily Deal; Assurance Contract; Clickstream Data; Data Augmentation

5.

How License Plate Lotteries Affect Car Purchase Decisions: Evidence from China’s Auto Market and the Lab

Number of pages: 10 Posted: 18 Oct 2016
Luxi Shen, Junji Xiao and Mandy Hu
University of Chicago - Booth School of Business, The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics and The Chinese University of Hong Kong (CUHK) - Department of Marketing
Downloads 53 (371,477)

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Lottery, auto purchase

6.

Search and Learning at a Daily Deals Website

Forthcoming in Marketing Science
Number of pages: 66 Posted: 14 Apr 2019
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and University of Chicago
Downloads 34 (440,774)

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7.

Understanding the Social Learning Effect in Contagious Switching Behavior

Forthcoming in Management Science
Number of pages: 70 Posted: 14 Apr 2019
Mandy Hu, Sha Yang and Daniel Yi Xu
The Chinese University of Hong Kong (CUHK) - Department of Marketing, University of Southern California - Marshall School of Business and Duke University
Downloads 25 (483,891)

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