Yves Atchade

University of Michigan at Ann Arbor - School of Natural Resources & Environment

440 Church St.

Ann Arbor, MI 48109

United States

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Scholarly Papers (1)

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Modeling Choice Interdependence in a Social Network

Marketing Science, Vol. 32, No. 6, 2013; pp. 977-997; DOI: 10.1287/mksc.2013.0811
Posted: 06 Dec 2013
Jing Wang, Anocha Aribarg and Yves Atchade
McKinsey & Co. Inc. - Shanghai, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan at Ann Arbor - School of Natural Resources & Environment

Abstract:

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social interactions, social network, social influence, homophily, conjoint experiment, Markov random field