Anita Rao

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 16,773

SSRN RANKINGS

Top 16,773

in Total Papers Downloads

3,733

SSRN CITATIONS
Rank 27,273

SSRN RANKINGS

Top 27,273

in Total Papers Citations

27

CROSSREF CITATIONS

7

Scholarly Papers (9)

1.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Amazon, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,085 (24,946)
Citation 7

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

2.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Anita Rao and Emily Yucai Wang
University of Chicago - Booth School of Business and University of Massachusetts, Amherst
Downloads 693 (46,550)
Citation 12

Abstract:

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3.

Strategic R&D Investment Decisions in the Pharmaceutical Industry

Number of pages: 61 Posted: 30 Aug 2015 Last Revised: 19 Sep 2019
Anita Rao
University of Chicago - Booth School of Business
Downloads 662 (49,428)
Citation 3

Abstract:

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4.

Value of Aggregators

Number of pages: 56 Posted: 06 Nov 2017 Last Revised: 08 Dec 2020
Selin Akca and Anita Rao
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 381 (97,326)
Citation 2

Abstract:

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5.

Deceptive Claims using Fake News Advertising: The Impact on Consumers

Number of pages: 56 Posted: 05 Oct 2018 Last Revised: 07 Jul 2021
Anita Rao
University of Chicago - Booth School of Business
Downloads 365 (102,127)
Citation 1

Abstract:

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6.

Do Made in USA Claims Matter?

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-138
Number of pages: 70 Posted: 24 Oct 2019 Last Revised: 17 Nov 2020
Xinyao Kong and Anita Rao
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 274 (139,167)
Citation 4

Abstract:

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Field Experiments, Natural Experiments, Deceptive Advertising, Country-of-origin, FTC, Public Policy

7.

Online Content Pricing: Purchase and Rental Markets

Marketing Science, 2015, 34(3), 430-451
Number of pages: 42 Posted: 26 Jan 2014 Last Revised: 22 Jul 2015
Anita Rao
University of Chicago - Booth School of Business
Downloads 135 (264,477)
Citation 6

Abstract:

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purchase and rental markets, durable-good pricing, online content, experiment design, conjoint analysis

8.

Industry-Funded Research and Bias in Food Science

Number of pages: 36 Posted: 13 Oct 2020 Last Revised: 14 Sep 2021
Anita Rao
University of Chicago - Booth School of Business
Downloads 77 (384,973)
Citation 1

Abstract:

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empirical IO, consumer protection, industry funding, bias in science

9.

Debunking Misinformation in Advertising

Number of pages: 55 Posted: 08 Jul 2021
Jessica Fong, Tong Guo and Anita Rao
University of Michigan Ross School of Business, Duke University, Fuqua School of Business and University of Chicago - Booth School of Business
Downloads 61 (432,637)

Abstract:

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debunking, misinformation, deceptive advertising, social media, beliefs, conjoint, policy