Anita Rao

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 21,211

SSRN RANKINGS

Top 21,211

in Total Papers Downloads

2,002

CITATIONS

0

Scholarly Papers (5)

1.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 666 (21,874)

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

2.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019,
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Anita Rao and Emily Wang
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Downloads 54 (53,334)

Abstract:

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3.

Online Content Pricing: Purchase and Rental Markets

Marketing Science, 2015, 34(3), 430-451
Number of pages: 42 Posted: 26 Jan 2014 Last Revised: 22 Jul 2015
Anita Rao
University of Chicago - Booth School of Business
Downloads 51 (235,269)

Abstract:

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purchase and rental markets, durable-good pricing, online content, experiment design, conjoint analysis

4.

Strategic R&D Investment Decisions in the Pharmaceutical Industry

Number of pages: 46 Posted: 30 Aug 2015 Last Revised: 24 Mar 2018
Anita Rao
University of Chicago - Booth School of Business
Downloads 20 (70,361)

Abstract:

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5.

Value of Aggregators

Number of pages: 30 Posted: 06 Nov 2017 Last Revised: 07 Jun 2018
Selin Akca and Anita Rao
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 0 (197,105)

Abstract:

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