Anita Rao

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 20,000

SSRN RANKINGS

Top 20,000

in Total Papers Downloads

2,326

CITATIONS

0

Scholarly Papers (6)

1.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 982 (21,672)

Abstract:

Loading...

revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

2.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Anita Rao and Emily Yucai Wang
University of Chicago - Booth School of Business and University of Massachusetts, Amherst
Downloads 560 (46,887)

Abstract:

Loading...

3.

Strategic R&D Investment Decisions in the Pharmaceutical Industry

Number of pages: 58 Posted: 30 Aug 2015 Last Revised: 08 Dec 2018
Anita Rao
University of Chicago - Booth School of Business
Downloads 436 (64,097)

Abstract:

Loading...

4.

Value of Aggregators

Number of pages: 30 Posted: 06 Nov 2017 Last Revised: 19 Jul 2018
Selin Akca and Anita Rao
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 208 (143,153)

Abstract:

Loading...

5.

Online Content Pricing: Purchase and Rental Markets

Marketing Science, 2015, 34(3), 430-451
Number of pages: 42 Posted: 26 Jan 2014 Last Revised: 22 Jul 2015
Anita Rao
University of Chicago - Booth School of Business
Downloads 111 (241,330)

Abstract:

Loading...

purchase and rental markets, durable-good pricing, online content, experiment design, conjoint analysis

6.

Deceptive Claims using Fake News Marketing: The Impact on Consumers

Number of pages: 20 Posted: 05 Oct 2018 Last Revised: 14 Feb 2019
Anita Rao
University of Chicago - Booth School of Business
Downloads 29 (461,471)

Abstract:

Loading...