Anita Rao

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 19,260

SSRN RANKINGS

Top 19,260

in Total Papers Downloads

2,568

SSRN CITATIONS
Rank 35,746

SSRN RANKINGS

Top 35,746

in Total Papers Citations

12

CROSSREF CITATIONS

5

Scholarly Papers (7)

1.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,017 (21,805)
Citation 4

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

2.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Anita Rao and Emily Yucai Wang
University of Chicago - Booth School of Business and University of Massachusetts, Amherst
Downloads 601 (45,337)
Citation 7

Abstract:

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3.

Strategic R&D Investment Decisions in the Pharmaceutical Industry

Number of pages: 61 Posted: 30 Aug 2015 Last Revised: 19 Sep 2019
Anita Rao
University of Chicago - Booth School of Business
Downloads 483 (59,857)
Citation 2

Abstract:

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4.

Value of Aggregators

Number of pages: 53 Posted: 06 Nov 2017 Last Revised: 25 Aug 2019
Selin Akca and Anita Rao
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 247 (127,740)

Abstract:

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5.

Online Content Pricing: Purchase and Rental Markets

Marketing Science, 2015, 34(3), 430-451
Number of pages: 42 Posted: 26 Jan 2014 Last Revised: 22 Jul 2015
Anita Rao
University of Chicago - Booth School of Business
Downloads 114 (249,448)
Citation 5

Abstract:

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purchase and rental markets, durable-good pricing, online content, experiment design, conjoint analysis

6.

Deceptive Claims using Fake News Marketing: The Impact on Consumers

Number of pages: 31 Posted: 05 Oct 2018 Last Revised: 07 Oct 2019
Anita Rao
University of Chicago - Booth School of Business
Downloads 88 (296,649)
Citation 1

Abstract:

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7.

Does Country-of-Origin Marketing Matter?

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-138
Number of pages: 49 Posted: 24 Oct 2019 Last Revised: 06 Dec 2019
Xinyao Kong and Anita Rao
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 18 (549,919)

Abstract:

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