Anita Rao

McDonough School of Business, Georgetown University

37th and O Streets, N.W

Washington DC, DC 20057

United States

SCHOLARLY PAPERS

11

DOWNLOADS
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5,039

SSRN CITATIONS
Rank 26,702

SSRN RANKINGS

Top 26,702

in Total Papers Citations

27

CROSSREF CITATIONS

7

Scholarly Papers (11)

1.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Amazon, McDonough School of Business, Georgetown University, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,114 (28,071)
Citation 7

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

2.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Anita Rao and Emily Yucai Wang
McDonough School of Business, Georgetown University and University of Massachusetts, Amherst
Downloads 749 (48,675)
Citation 12

Abstract:

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3.

Strategic R&D Investment Decisions in the Pharmaceutical Industry

Number of pages: 61 Posted: 30 Aug 2015 Last Revised: 19 Sep 2019
Anita Rao
McDonough School of Business, Georgetown University
Downloads 697 (53,590)
Citation 3

Abstract:

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4.

Debunking Misinformation: Effects on Beliefs and Purchase Behavior

Number of pages: 84 Posted: 08 Jul 2021 Last Revised: 01 Sep 2022
Jessica Fong, Tong Guo and Anita Rao
University of Michigan Ross School of Business, Duke University, Fuqua School of Business and McDonough School of Business, Georgetown University
Downloads 581 (68,062)

Abstract:

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debunking, misinformation, deceptive advertising, social media, beliefs, conjoint, policy

5.

Deceptive Claims using Fake News Advertising: The Impact on Consumers

Number of pages: 56 Posted: 05 Oct 2018 Last Revised: 07 Jul 2021
Anita Rao
McDonough School of Business, Georgetown University
Downloads 568 (69,604)
Citation 1

Abstract:

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6.

Value of Aggregators

Number of pages: 56 Posted: 06 Nov 2017 Last Revised: 08 Dec 2020
Selin Akca and Anita Rao
University of Zurich - Department of Business Administration and McDonough School of Business, Georgetown University
Downloads 420 (100,046)
Citation 2

Abstract:

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7.

Do Made in USA Claims Matter?

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-138
Number of pages: 70 Posted: 24 Oct 2019 Last Revised: 17 Nov 2020
Xinyao Kong and Anita Rao
University of Chicago - Booth School of Business and McDonough School of Business, Georgetown University
Downloads 370 (115,708)
Citation 4

Abstract:

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Field Experiments, Natural Experiments, Deceptive Advertising, Country-of-origin, FTC, Public Policy

8.

Information or Obfuscation? The Case of the 'No High Fructose Corn Syrup' Label

Number of pages: 25 Posted: 09 Feb 2022 Last Revised: 31 Mar 2022
Anita Rao
McDonough School of Business, Georgetown University
Downloads 160 (263,001)

Abstract:

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Voluntary labels, Nutrition, Marketing

9.

Online Content Pricing: Purchase and Rental Markets

Marketing Science, 2015, 34(3), 430-451
Number of pages: 42 Posted: 26 Jan 2014 Last Revised: 22 Jul 2015
Anita Rao
McDonough School of Business, Georgetown University
Downloads 159 (261,640)
Citation 6

Abstract:

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purchase and rental markets, durable-good pricing, online content, experiment design, conjoint analysis

10.

Industry-Funded Research and Bias in Food Science

Number of pages: 36 Posted: 13 Oct 2020 Last Revised: 14 Sep 2021
Anita Rao
McDonough School of Business, Georgetown University
Downloads 140 (291,305)
Citation 1

Abstract:

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empirical IO, consumer protection, industry funding, bias in science

11.

Reference Price Effects in Search Aggregators

Number of pages: 43 Posted: 06 Apr 2022 Last Revised: 14 Apr 2022
Tilburg University - Department of Marketing, McDonough School of Business, Georgetown University and Questrom School of Business, Boston University
Downloads 81 (419,046)

Abstract:

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Reference price, Field experiment, Price obfuscation