Marta Wosinska

Harvard Business School

Assistant Professor of Business Administration

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

3

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CITATIONS
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36

Scholarly Papers (3)

Hospital Governance, Performance Objectives, and Organizational Form

Presented at Tuck-JFE Contemporary Corporate Governance Conference
Number of pages: 35 Posted: 25 Jul 2000
University of Arizona, University of California, Berkeley, Ohio State University (OSU) - Department of Finance and Harvard Business School
Downloads 1,266 (13,797)
Citation 22

Abstract:

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board structure, corporate governance

Hospital Governance, Performance Objectives, and Organizational Form

Number of pages: 34 Posted: 24 Apr 2000
University of Arizona, University of California, Berkeley, Ohio State University (OSU) - Department of Finance and Harvard Business School
Downloads 685 (33,978)
Citation 21

Abstract:

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Hospital Governance, Performance Objectives, and Organizational Form

NBER Working Paper No. w8201
Number of pages: 38 Posted: 31 Mar 2001 Last Revised: 11 Feb 2010
University of Arizona, University of California, Berkeley, Ohio State University (OSU) - Department of Finance and Harvard Business School
Downloads 99 (254,143)
Citation 22

Abstract:

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2.

Just What the Patient Ordered? Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products

HBS Marketing Research Paper No. 02-04
Number of pages: 46 Posted: 01 Nov 2002
Marta Wosinska
Harvard Business School
Downloads 1,882 (7,420)
Citation 14

Abstract:

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direct-to-consumer advertising, detailing, advertising spillovers, cost containment, prescription drugs, pharmaceutical products

3.

Advertising and Optimal Consumption Path: The Case of Prescription Drugs

HBS Marketing Research Paper No. 03-07
Posted: 24 Oct 2003
Marta Wosinska
Harvard Business School

Abstract:

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Advertising, pharmaceutical, prescription drugs, therapy compliance