John Hulland

University of Georgia - Department of Marketing

GA

United States

  • University of Georgia - Department of Marketing

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Aggressive Marketing Strategy Following Equity Offerings and Value: The Role of Relative Strategic Flexibility

Journal of Marketing, Vol. 77, September 2013
Posted: 15 Dec 2013
Didem Kurt and John Hulland
Northeastern University - Marketing Area and University of Georgia - Department of Marketing

Abstract:

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marketing-finance interface, marketing resources, financial market performance, equity offerings, strategic flexibility, signaling