Neela Saldanha

Independent

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SCHOLARLY PAPERS

2

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228

SSRN CITATIONS

11

CROSSREF CITATIONS

22

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Scholarly Papers (2)

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1.

A Meditation on Mediation: Evidence that Structural Equations Models Perform Better than Regressions

Journal of Consumer Psychology, 17 (2), 140-154, 2007

Number of pages: 15 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016

Dawn Iacobucci, Dawn Iacobucci, Neela Saldanha and Xiaoyang Deng

Vanderbilt University - MarketingVanderbilt University - Marketing, Independent and Independent

Downloads 159 (255,393)

Citation 11

Abstract:

2.

Introducing System Zero: The Drive for Marketplace Dignity

Number of pages: 43 Posted: 29 Jan 2021 Last Revised: 16 Mar 2021

Cait Lamberton, Neela Saldanha, Sakshi Ghai and Sakshi Ghai

The Wharton School, Independent and University of CambridgeUniversity of Cambridge - Department of Psychology

Downloads 69 (446,704)

Abstract:

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