Jordan Etkin

Duke University - Fuqua School of Business

Box 90120

Durham, NC 27708-0120

United States

  • Duke University - Fuqua School of Business

SCHOLARLY PAPERS

4

DOWNLOADS

937

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

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1.

Pressed for Time? Goal Conflict Shapes How Time is Perceived, Spent, and Valued

Forthcoming at Journal of Marketing Research, Stanford University Graduate School of Business Research Paper No. 14-45
Number of pages: 47 Posted: 01 Nov 2014
Jordan Etkin, Ioannis Evangelidis and Jennifer Aaker
Duke University - Fuqua School of Business, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Stanford University - Graduate School of Business
Downloads 748 (47,976)

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time perceptions, goals, stress, impatience

2.

How Experience Variety Shapes Post-Purchase Product Evaluation

Forthcoming, Journal of Marketing Research
Number of pages: 49 Posted: 19 Jul 2014 Last Revised: 18 Mar 2015
Jordan Etkin and Aner Sela
Duke University - Fuqua School of Business and University of Florida - Department of Marketing
Downloads 99 (365,031)

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variety, product evaluation, product experiences, categorization, frequency judgment, similarity

3.

Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit

Downloads 90 (387,464)

Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit

Robert H. Smith School Research Paper No. RHS 2466142
Number of pages: 25 Posted: 16 Jul 2014 Last Revised: 01 Nov 2014
Anastasiya Pocheptsova, Francine Espinoza Petersen and Jordan Etkin
Robert H. Smith School of Business, ESMT European School of Management and Technology and Duke University - Fuqua School of Business
Downloads 47 (548,415)

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motivation, mood, goal pursuit

Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit

ESMT Working Paper No. 14-06, Robert H. Smith School Research Paper No. RHS 2522872
Number of pages: 28 Posted: 11 Nov 2014
Anastasiya Pocheptsova, Francine Espinoza Petersen and Jordan Etkin
Robert H. Smith School of Business, ESMT European School of Management and Technology and Duke University - Fuqua School of Business
Downloads 43 (568,931)

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Goals, product evaluation, positive mood

4.

Does Time of Day Affect Variety-Seeking?

Gullo, Kelley, Jonah Berger, Jordan Etkin, Bryan Bollinger, Does Time of Day Affect Variety-Seeking?, Journal of Consumer Research, Volume 46, Issue 1, June 2019, Pages 20–35, https://doi.org/10.1093/jcr/ucy061
Posted: 17 Oct 2018 Last Revised: 05 Aug 2022
Kelley Gullo Wight, Jonah A. Berger, Jordan Etkin and Bryan Bollinger
Indiana University Bloomington - Kelley School of Business, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and New York University (NYU) - Department of Marketing

Abstract:

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variety, decision-making, choice, circadian rhythms, arousal