Moran Cerf

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

6

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1,381

SSRN CITATIONS
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Top 49,772

in Total Papers Citations

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CROSSREF CITATIONS

16

Scholarly Papers (6)

1.

Starting Cold: The Power of Social Networks in Predicting Customer Behavior in Peer-to-Peer Digital Platforms

Number of pages: 33 Posted: 27 Jul 2017 Last Revised: 06 Nov 2023
Pantelis Loupos, Ying Gu and Moran Cerf
University of California, Davis - Graduate School of Management, University of Washington - Michael G. Foster School of Business and Northwestern University - Kellogg School of Management
Downloads 484 (108,936)

Abstract:

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Dynamic Social Networks; Customer Behavior; Cold-Start; Peer-to-Peer Digital Platforms; Predictive Analytics; Matching

2.

What Makes People Happy? Decoupling the Experiential-Material Continuum

Journal of Consumer Psychology 2022, Georgetown McDonough School of Business Research Paper No. 4315474
Number of pages: 26 Posted: 05 Jan 2023
Arizona State University, University of Toronto - Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management, Georgetown University - McDonough School of Business, University of California, San Diego (UCSD) - Rady School of Management, The George Washington University, Northwestern University - Kellogg School of Management, Fisher College of Business, The Ohio State University, Arizona State University (ASU), University of Chicago - Booth School of Business, ESADE University Faculties and Questrom School of Business, Boston University
Downloads 347 (159,487)

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Well-being, Emotion, Happiness, Experiential, Material

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Dreams, Neuroscience, Marketing, Method

4.

The Psychology of Corporate Rights

U of Chicago, Public Law Working Paper No. 497
Number of pages: 49 Posted: 18 Jul 2014 Last Revised: 13 Dec 2014
University of HaifaUniversity of Haifa, School of Criminology, University of Chicago - Law School and Northwestern University - Kellogg School of Management
Downloads 228 (244,917)
Citation 16

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Rights, Corporations, Political Ideology, Moral patiency

5.
Downloads 80 (554,746)

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Perceptual ambiguity; Classification learning; Risk assessment; Decision Modelling

6.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

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neuroscience, emotions, consumer communication, fear appeals, climate change