Moran Cerf

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

  • Northwestern University - Kellogg School of Management

SCHOLARLY PAPERS

6

DOWNLOADS

741

SSRN CITATIONS
Rank 41,579

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Top 41,579

in Total Papers Citations

1

CROSSREF CITATIONS

16

Scholarly Papers (6)

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1.

Starting Cold: The Power of Social Networks in Predicting Non-Contractual Customer Behavior

Number of pages: 32 Posted: 27 Jul 2017 Last Revised: 27 Feb 2019
Pantelis Loupos, Alexandros Nathan and Moran Cerf
University of California, Davis - Graduate School of Management, Northwestern University - Department of Industrial Engineering and Management Sciences and Northwestern University - Kellogg School of Management
Downloads 429 (106,207)

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Dynamic Social Networks; Customer Behavior; Non-Contractual Settings; Cold-Start; Predictive Analytics

2.

The Psychology of Corporate Rights

U of Chicago, Public Law Working Paper No. 497
Number of pages: 49 Posted: 18 Jul 2014 Last Revised: 13 Dec 2014
Avital Mentovich, Avital Mentovich, Aziz Z. Huq and Moran Cerf
University of HaifaUniversity of Haifa, School of Criminology, University of Chicago - Law School and Northwestern University - Kellogg School of Management
Downloads 213 (221,210)
Citation 16

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Rights, Corporations, Political Ideology, Moral patiency

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Dreams, Neuroscience, Marketing, Method

4.

What Makes People Happy? Decoupling the Experiential-Material Continuum

Journal of Consumer Psychology 2022
Number of pages: 26 Posted: 05 Jan 2023
Evan Weingarten, Kristen Duke, Wendy Liu, Rebecca Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea Morales, Ed O'Brien, Jordi Quoidbach and Monic Sun
Arizona State University, University of Toronto - Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management, Georgetown University, University of California, San Diego (UCSD) - Rady School of Management, The George Washington University, Northwestern University - Kellogg School of Management, Fisher College of Business, The Ohio State University, Arizona State University (ASU), University of Chicago - Booth School of Business, ESADE University Faculties and Questrom School of Business, Boston University
Downloads 31 (698,419)

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Well-being, Emotion, Happiness, Experiential, Material

5.

Simultaneous Learning of Perceptual Ambiguity and Expected Value Estimates Alter Preferences, Discrimination Performance, and Choice

Number of pages: 48 Posted: 08 Jul 2021
Si Ma and Moran Cerf
New York University (NYU) - New York University and Northwestern University - Kellogg School of Management
Downloads 18 (797,003)

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Perceptual ambiguity; Classification learning; Risk assessment; Decision Modelling

6.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

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neuroscience, emotions, consumer communication, fear appeals, climate change