Karen Robson

Simon Fraser University (SFU) - Beedie School of Business

8888 University Drive

Burnaby, British Colombia V5A 1S6

Canada

SCHOLARLY PAPERS

3

DOWNLOADS

699

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Is It All a Game? Understanding the Principles of Gamification

Business Horizons, Vol. 58, No. 4, 2015
Number of pages: 10 Posted: 25 Jul 2015
Simon Fraser University (SFU) - Beedie School of Business, King's College London, Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business and Simon Fraser University - Segal Graduate School of Business
Downloads 569 (53,689)

Abstract:

Loading...

Gamification, Experience, Mechanics, Dynamics, Emotions, Behavior change, Motivation, American Idol

2.

Dynamic Game Plans: Using Gamification to Entrain Strategic Renewal with Environmental Velocity

McCarthy, I., Plangger, K., Robson, K., Kietzmann, J. & Pitt, L. (2019) Dynamic game plans: using gamification to entrain strategic renewal with environmental velocity.” in Handbook of Strategic Renewal edited by Aybars Tuncdogan, Adam Lindgreen, Frans van den Bosch and Henk Volberda., pages 391-405
Number of pages: 16 Posted: 30 Jan 2019 Last Revised: 14 Jun 2019
Simon Fraser University (SFU) - Beedie School of Business, King's College London, Simon Fraser University (SFU) - Beedie School of Business, Segal Graduate School of Business and Simon Fraser University - Segal Graduate School of Business
Downloads 68 (374,254)

Abstract:

Loading...

strategic renewal, gamification, industry velocity, change, management control systems, entrainment

3.

Consumer Creativity and the World's Biggest Brand

Int. J. Technology Marketing, Vol. 9, No. 1, 2014
Number of pages: 12 Posted: 03 Jan 2014
Kirk Plangger and Karen Robson
King's College London and Simon Fraser University (SFU) - Beedie School of Business
Downloads 62 (392,509)
Citation 1

Abstract:

Loading...

creative consumers, consumer creativity, creativity continuum, novelty, utility, consumer-generated product uses, Coca-Cola