Anna Tuchman

Northwestern - Kellogg

Assistant Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 17,750

SSRN RANKINGS

Top 17,750

in Total Papers Downloads

2,792

SSRN CITATIONS
Rank 21,279

SSRN RANKINGS

Top 21,279

in Total Papers Citations

15

CROSSREF CITATIONS

22

Scholarly Papers (4)

1.

Generalizable and Robust TV Advertising Effects

Number of pages: 60 Posted: 20 Jan 2020
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 1,573 (11,189)
Citation 7

Abstract:

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Advertising, Publication Bias, Generalizability

2.

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

Stanford University Graduate School of Business Research Paper No. 19-12
Number of pages: 53 Posted: 27 Dec 2018 Last Revised: 28 Oct 2019
Stephan Seiler, Anna Tuchman and Song Yao
UCLA Anderson School of Management, Northwestern - Kellogg and Washington University in St. Louis - John M. Olin Business School
Downloads 850 (28,263)
Citation 5

Abstract:

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Sin Taxes, Pass-Through, Tax Avoidance, Policy Evaluation, Tax Design

3.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics
Downloads 188 (165,670)
Citation 11

Abstract:

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

4.

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Number of pages: 71 Posted: 03 Jun 2018 Last Revised: 09 Aug 2019
Anna Tuchman
Downloads 181 (171,550)
Citation 14

Abstract:

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Advertising, E-Cigarettes, Public Policy