Anna Tuchman

Northwestern - Kellogg

Assistant Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 32,466

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1,372

CITATIONS
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Top 23,847

in Total Papers Citations

26

Scholarly Papers (4)

1.

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

Stanford University Graduate School of Business Research Paper No. 19-12
Number of pages: 51 Posted: 27 Dec 2018 Last Revised: 25 Jun 2019
Stephan Seiler, Anna Tuchman and Song Yao
UCLA Anderson School of Management, Northwestern - Kellogg and Washington University in St. Louis - John M. Olin Business School
Downloads 561 (47,809)
Citation 2

Abstract:

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Sin Taxes, Pass-Through, Tax Avoidance, Policy Evaluation, Tax Design

2.

Generalizable and Robust TV Advertising Effects

Number of pages: 63 Posted: 16 Nov 2018 Last Revised: 11 Jun 2019
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 509 (53,794)
Citation 3

Abstract:

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Advertising, Publication Bias, Generalizability

3.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 183 (163,694)
Citation 7

Abstract:

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

4.

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Number of pages: 71 Posted: 03 Jun 2018 Last Revised: 09 Aug 2019
Anna Tuchman
Downloads 119 (233,105)
Citation 12

Abstract:

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Advertising, E-Cigarettes, Public Policy