Anna Tuchman

Northwestern - Kellogg

Assistant Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

3

DOWNLOADS

342

CITATIONS

0

Scholarly Papers (3)

1.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 175 (161,706)

Abstract:

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

2.

Generalizable and Robust TV Ad Effects

Number of pages: 41 Posted: 16 Nov 2018
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 146 (188,653)

Abstract:

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Advertising, Publication Bias, Generalizability

3.
Downloads 21 (488,305)

Abstract:

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Advertising, E-Cigarettes, Public Policy