Anna Tuchman

Northwestern - Kellogg

Associate Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 4,642

SSRN RANKINGS

Top 4,642

in Total Papers Downloads

12,472

SSRN CITATIONS
Rank 17,114

SSRN RANKINGS

Top 17,114

in Total Papers Citations

39

CROSSREF CITATIONS

24

Scholarly Papers (8)

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 7,246 (1,301)
Citation 7

Abstract:

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Advertising, Publication Bias, Generalizability

Generalizable and Robust TV Advertising Effects

NBER Working Paper No. w27684
Number of pages: 42 Posted: 17 Aug 2020 Last Revised: 21 Feb 2022
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 25 (683,439)
Citation 3

Abstract:

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2.

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

Journal of Marketing Research, 2021, 58(1), 22-49, https://doi.org/10.1177%2F0022243720969401, Stanford University Graduate School of Business Research Paper No. 19-12
Number of pages: 73 Posted: 27 Dec 2018 Last Revised: 08 Jan 2021
Stephan Seiler, Anna Tuchman and Song Yao
Imperial College Business School, Northwestern - Kellogg and Washington University in St. Louis - John M. Olin Business School
Downloads 1,947 (11,819)
Citation 22

Abstract:

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Sin Taxes, Pass-Through, Tax Avoidance, Policy Evaluation, Tax Design

3.

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

Number of pages: 36 Posted: 12 Jul 2021 Last Revised: 23 May 2022
Sarah Moshary, Anna Tuchman and Natasha Bhatia
University of Chicago - Booth School of Business, Northwestern - Kellogg and Cornerstone Research
Downloads 1,496 (17,854)

Abstract:

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Price Discrimination, Gender, Pink Tax

4.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 42 Posted: 11 Jan 2022 Last Revised: 22 Jul 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell University, Northwestern - Kellogg and Imperial College London
Downloads 528 (75,162)

Abstract:

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Political Consumerism, Boycott, Buycott, Social Media, Switching Costs

5.

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Number of pages: 12 Posted: 18 Feb 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 349 (121,492)

Abstract:

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Advertising, Nielsen, Data, Build

6.

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Number of pages: 71 Posted: 03 Jun 2018 Last Revised: 09 Aug 2019
Anna Tuchman
Downloads 338 (125,831)
Citation 18

Abstract:

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Advertising, E-Cigarettes, Public Policy

7.

Estimating the Value of Offsite Data to Advertisers on Meta

Number of pages: 27 Posted: 04 Aug 2022
Meta, Northwestern - Kellogg, University of Chicago - Booth School of Business and Meta
Downloads 329 (129,913)

Abstract:

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Digital advertising, signal loss, meta-analysis

8.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics
Downloads 214 (198,764)
Citation 16

Abstract:

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare