Author Page for Anna Tuchman

Journal of Marketing Research, 2021, 58(1), 22-49, https://doi.org/10.1177%2F0022243720969401, Stanford University Graduate School of Business Research Paper No. 19-12

Number of pages: 73 Posted: 27 Dec 2018 Last Revised: 08 Jan 2021

Stephan Seiler, Anna Tuchman and Song Yao

Imperial College Business School, Northwestern - Kellogg and Washington University in St. Louis - John M. Olin Business School

Downloads 2,210 (11,642)

Citation 22

Abstract:

4.

Estimating the Value of Offsite Data to Advertisers on Meta

Downloads 1,559 (20,071)

2

Estimating the Value of Offsite Data to Advertisers on Meta

Number of pages: 27 Posted: 04 Aug 2022

Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler

Meta, Northwestern - Kellogg, University of Chicago - Booth School of Business and Meta

Downloads 1,399 (23,240)

Abstract:

Estimating the Value of Offsite Data to Advertisers on Meta

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 114, 2022

Number of pages: 28 Posted: 24 Aug 2022

Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler

Meta, Northwestern - Kellogg, University of Chicago - Booth School of Business and Meta

Downloads 160 (306,766)

Abstract:

5.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 42 Posted: 11 Jan 2022 Last Revised: 22 Jul 2022

Jura Liaukonyte, Anna Tuchman and Xinrong Zhu

Cornell University, Northwestern - Kellogg and Imperial College London

Downloads 1,217 (29,141)

Citation 2

Abstract:

6.

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Number of pages: 12 Posted: 18 Feb 2021

Bradley Shapiro, Günter J. Hitsch and Anna Tuchman

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg

Downloads 528 (89,253)

Abstract:

7.

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Number of pages: 71 Posted: 03 Jun 2018 Last Revised: 09 Aug 2019

Anna Tuchman

Northwestern - Kellogg

Downloads 396 (125,592)

Citation 27

Abstract:

8.

Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

Number of pages: 71 Posted: 28 Dec 2022 Last Revised: 24 Sep 2023

Ilya Morozov and Anna Tuchman

Kellogg School of Management and Northwestern - Kellogg

Downloads 315 (161,291)

Abstract:

9.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40

Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017

Anna Tuchman, Harikesh Nair and Pedro Gardete

Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics

Downloads 235 (216,958)

Citation 25

Abstract:

10.

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Number of pages: 9 Posted: 21 Sep 2022

Jura Liaukonyte, Anna Tuchman and Xinrong Zhu

Cornell University, Northwestern - Kellogg and Imperial College London

Downloads 195 (258,110)

Anna Tuchman

Northwestern - Kellogg

Associate Professor of Marketing

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Scholarly Papers (10)

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Abstract:

Generalizable and Robust TV Advertising Effects

Abstract:

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

Abstract:

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

Abstract:

Estimating the Value of Offsite Data to Advertisers on Meta

Estimating the Value of Offsite Data to Advertisers on Meta

Abstract:

Estimating the Value of Offsite Data to Advertisers on Meta

Abstract:

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Abstract:

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Abstract:

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Abstract:

Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

Abstract:

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Abstract:

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Abstract: