Anna Tuchman

Northwestern - Kellogg

Assistant Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 48,472

SSRN RANKINGS

Top 48,472

in Total Papers Downloads

789

CITATIONS

0

Scholarly Papers (4)

1.

The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects

Stanford University Graduate School of Business Research Paper No. 19-12
Number of pages: 45 Posted: 27 Dec 2018 Last Revised: 22 Feb 2019
Stephan Seiler, Anna Tuchman and Song Yao
Stanford Graduate School of Business, Northwestern - Kellogg and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 337 (85,958)

Abstract:

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2.

Generalizable and Robust TV Advertising Effects

Number of pages: 46 Posted: 16 Nov 2018 Last Revised: 17 Feb 2019
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 236 (127,305)

Abstract:

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Advertising, Publication Bias, Generalizability

3.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 177 (162,700)

Abstract:

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

4.
Downloads 39 (411,414)

Abstract:

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Advertising, E-Cigarettes, Public Policy