Wayne Taylor

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

2

DOWNLOADS

18

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions

Number of pages: 52 Posted: 01 Feb 2020
Wayne Taylor and Xiaojing Dong
Southern Methodist University (SMU) - Marketing Department and Santa Clara University - Marketing
Downloads 10 (604,790)

Abstract:

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Spatial modeling, machine learning, bayesian estimation

2.

Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times

SMU Cox School of Business Research Paper No. 19-16
Number of pages: 63 Posted: 26 Sep 2019
Wayne Taylor and Anand V. Bodapati
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 8 (618,106)

Abstract:

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CRM, targeted marketing, service quality experience, discrete choice, Bayesian learning, Bayesian estimation