Wayne Taylor

Southern Methodist University (SMU) - Marketing Department

United States

  • Southern Methodist University (SMU) - Marketing Department

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 43,544

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Top 43,544

in Total Papers Downloads

2,430

TOTAL CITATIONS

2

Scholarly Papers (7)

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1.

The Effects of Sports Betting Legalization on Irresponsible Gambling

SMU Cox School of Business Research Paper No. 24-7
Number of pages: 21 Posted: 10 Jun 2024 Last Revised: 06 Feb 2025
Wayne Taylor, Daniel McCarthy and Kenneth C. Wilbur
Southern Methodist University (SMU) - Marketing Department, University of Maryland - Robert H. Smith School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 981 (50,092)

Abstract:

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Digitization, Gambling, Generalized Synthetic Control, Online Casino Gaming, Online Sports Betting, Quasi-Experiments

2.

Leveraging Loyalty Programs Using Competitor Based Targeting

Quantitative Marketing and Economics, Vol. 19, p. 417-455
Number of pages: 48 Posted: 22 Apr 2019 Last Revised: 20 Jan 2022
Wayne Taylor and Brett Hollenbeck
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 665 (83,574)
Citation 1

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loyalty programs, predictive analytics, spatial models, retail competition, LASSO estimation, price discrimination

3.

Proactive vs. Reactive: How Brands Engage in Corporate Socio-political Activism Across Social Issues

SMU Cox School of Business Research Paper No. 23-08
Number of pages: 60 Posted: 14 Jun 2023 Last Revised: 07 Jan 2025
Wayne Taylor, Rowena Crabbe, Jacquelyn S. Thomas and Pradeep K. Chintagunta
Southern Methodist University (SMU) - Marketing Department, affiliation not provided to SSRN, Southern Methodist University (SMU) - Marketing Department and University of Chicago
Downloads 244 (262,820)
Citation 1

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Corporate Social Responsibility, Social Media Marketing, Twitter, X

4.

CRM Targeting with Reference-Dependent Sensitivities: Evidence from the Casino Industry

SMU Cox School of Business Research Paper No. 23-10
Number of pages: 35 Posted: 12 Jul 2023 Last Revised: 02 Jan 2025
Wayne Taylor and Jonathan Z. Zhang
Southern Methodist University (SMU) - Marketing Department and University of Washington - Michael G. Foster School of Business
Downloads 181 (348,265)

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casino, customer relationship management, targeting, reference-dependent sensitivities

5.

Limits to the Adoption of Technology-Mediated Learning: A Comparative Empirical Analysis of Digital and Non-Digital Supplemental Learning Products

SMU Cox School of Business Research Paper No. 23-02
Number of pages: 52 Posted: 12 Jan 2023 Last Revised: 23 Mar 2025
Karthik Babu Nattamai Kannan and Wayne Taylor
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Marketing Department
Downloads 138 (437,381)

Abstract:

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economics of digitization, online learning, EdTech, difference-in-differences, school closures, learning loss, COVID-19

6.

Evaluating Direct and Indirect Effects of Coalition Loyalty Programs

Number of pages: 44 Posted: 01 Feb 2020 Last Revised: 31 Aug 2024
Wayne Taylor and Xiaojing Dong
Southern Methodist University (SMU) - Marketing Department and Santa Clara University
Downloads 131 (458,807)

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Spatial modeling, machine learning, bayesian estimation, loyalty programs

7.

Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times

SMU Cox School of Business Research Paper No. 19-16
Number of pages: 63 Posted: 26 Sep 2019
Wayne Taylor and Anand V. Bodapati
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 90 (597,080)

Abstract:

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CRM, targeted marketing, service quality experience, discrete choice, Bayesian learning, Bayesian estimation