Wayne Taylor

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

6

DOWNLOADS

921

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (6)

1.

Leveraging Loyalty Programs Using Competitor Based Targeting

Quantitative Marketing and Economics, Vol. 19, p. 417-455
Number of pages: 48 Posted: 22 Apr 2019 Last Revised: 20 Jan 2022
Wayne Taylor and Brett Hollenbeck
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 509 (99,584)

Abstract:

Loading...

loyalty programs, predictive analytics, spatial models, retail competition, LASSO estimation, price discrimination

2.

DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison

SMU Cox School of Business Research Paper No. 23-08
Number of pages: 39 Posted: 14 Jun 2023 Last Revised: 10 Nov 2023
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Marketing Department and University of Chicago
Downloads 143 (358,441)
Citation 1

Abstract:

Loading...

Corporate Social Responsibility, DEI, Social Media Marketing, Twitter, X

3.

Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs

Number of pages: 50 Posted: 01 Feb 2020 Last Revised: 29 Jun 2023
Wayne Taylor and Xiaojing Dong
Southern Methodist University (SMU) - Marketing Department and Santa Clara University
Downloads 86 (515,099)

Abstract:

Loading...

Spatial modeling, machine learning, bayesian estimation

4.

Reference Dependent Targeting: Evidence From The Casino Industry

SMU Cox School of Business Research Paper No. 23-10
Number of pages: 50 Posted: 12 Jul 2023 Last Revised: 17 Feb 2024
Wayne Taylor and Jonathan Z. Zhang
Southern Methodist University (SMU) - Marketing Department and University of Washington - Michael G. Foster School of Business
Downloads 66 (598,262)

Abstract:

Loading...

casino; customer relationship management; targeting; reference-dependent sensitivities

5.

Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times

SMU Cox School of Business Research Paper No. 19-16
Number of pages: 63 Posted: 26 Sep 2019
Wayne Taylor and Anand V. Bodapati
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 64 (607,640)

Abstract:

Loading...

CRM, targeted marketing, service quality experience, discrete choice, Bayesian learning, Bayesian estimation

6.

The Impact of Online Learning on Digital and Non-Digital Supplemental Learning Products: A Comparative Empirical Analysis

SMU Cox School of Business Research Paper No. 23-02
Number of pages: 55 Posted: 12 Jan 2023 Last Revised: 26 Oct 2023
Karthik Babu Nattamai Kannan and Wayne Taylor
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Southern Methodist University (SMU) - Marketing Department
Downloads 53 (665,548)

Abstract:

Loading...

economics of digitization, digital learning, difference-in-differences, school closures, learn- ing loss, COVID-19