Adam Mersereau

University of North Carolina Kenan-Flagler Business School

McColl Building

Chapel Hill, NC 27599-3490

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 38,054

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Top 38,054

in Total Papers Downloads

1,147

SSRN CITATIONS

2

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

Initial Shipment Decisions for New Products at Zara

Number of pages: 46 Posted: 14 Jan 2014
London Business School, University of North Carolina Kenan-Flagler Business School, Boston Consulting Group, Independent and Independent
Downloads 543 (50,307)
Citation 1

Abstract:

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apparel/textile industry, inventory management

2.

Dynamic Procurement of New Products with Covariate Information: The Residual Tree Method

Forthcoming in Manufacturing and Service Operations Management, Kenan Institute of Private Enterprise Research Paper No. 18-8
Number of pages: 40 Posted: 02 Mar 2017 Last Revised: 06 Jun 2018
Gah‐Yi Ban, Jérémie Gallien and Adam Mersereau
London Business School, London Business School and University of North Carolina Kenan-Flagler Business School
Downloads 441 (65,296)
Citation 7

Abstract:

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new product, inventory management, data-driven operations, scenario tree method, residual tree method, demand uncertainty

3.

Management and Effects of In-Store Promotional Displays

Forthcoming in Manufacturing and Service Operations Management
Number of pages: 41 Posted: 08 Jun 2017 Last Revised: 20 Aug 2018
Oguz Cetin, Adam Mersereau and Ali K. Parlakturk
University of North Carolina (UNC) at Chapel Hill - Operations Area, University of North Carolina Kenan-Flagler Business School and University of North Carolina (UNC) at Chapel Hill - Operations Area
Downloads 163 (183,720)

Abstract:

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retail operations, assortment planning, promotional displays, choice modeling, nested multinomial logit model