Vinod Venkatraman

Temple University - Department of Marketing and Supply Chain Management

Philadelphia, PA 19122

United States

Temple University - Decision Neuroscience

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

23

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in Total Papers Downloads

1,027

CITATIONS

2

Scholarly Papers (23)

1.

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153
Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 386 (74,394)

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Brands, Choice, fMRI, Marketing, Neuromarketing, Neuroscience

2.

Sleep Deprivation Elevates Expectation of Gains and Attenuates Response to Losses Following Risky Decisions

SLEEP, Vol. 30, No. 5, 2007
Number of pages: 7 Posted: 02 May 2014 Last Revised: 31 Dec 2016
Vinod Venkatraman, Lisa Chuah, Scott Huettel and Michael Chee
Temple University - Department of Marketing and Supply Chain Management, Singapore Health Services Pte Ltd, Duke University - Department of Psychology and Neuroscience and Duke-NUS Graduate Medical School Singapore
Downloads 264 (113,286)
Citation 1

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functional neuroimaging, risk taking, decision making, nucleus accumbens, orbitofrontal cortex

3.

Relative Effectiveness of Print and Digital Advertising: A Memory Perspective

Fox School of Business Research Paper No. 18-037
Number of pages: 59 Posted: 24 Sep 2018 Last Revised: 18 Oct 2018
Vinod Venkatraman, Angelika Dimoka, Khoi Vo and Paul A. Pavlou
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Center for Neural Decision Making, Temple University and Temple University - Department of Management Information Systems
Downloads 78 (303,959)

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Print media, digital media, episodic memory, fMRI

4.

Strategic Control in Decision Making Under Uncertainty

Eur J Neurosci. 2012 April ; 35(7): 1075–1082
Number of pages: 16 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Vinod Venkatraman and Scott Huettel
Temple University - Department of Marketing and Supply Chain Management and Duke University - Department of Psychology and Neuroscience
Downloads 31 (453,789)

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5.

Resolving Response, Decision, and Strategic Control: Evidence for a Functional Topography in Dorsomedial Prefrontal Cortex

The Journal of Neuroscience, October 21, 2009 • 29(42):13158 –13164
Number of pages: 7 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Duke University, Duke University - Department of Psychology and Neuroscience and Duke University - Department of Psychology and Neuroscience
Downloads 30 (458,409)

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6.

Sleep Deprivation Biases the Neural Mechanisms Underlying Economic Preferences

The Journal of Neuroscience, March 9, 2011, 31(10):3712-3718
Number of pages: 7 Posted: 02 May 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Duke University - Department of Psychology and Neuroscience, Singapore Health Services Pte Ltd, Duke University - Marketing and Duke-NUS Graduate Medical School Singapore
Downloads 26 (478,325)
Citation 1

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7.

Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

Neuron (2009) 62, 593–602
Number of pages: 10 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Duke University - Marketing, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 26 (478,325)

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8.

Functional Imaging of Working Memory Following Normal Sleep and after 24 and 35 h of Sleep Deprivation: Correlations of Fronto-Parietal Activation with Performance

NeuroImage 31 (2006) 419-428
Number of pages: 10 Posted: 14 May 2014
Duke-NUS Graduate Medical School Singapore, Singapore Health Services Pte Ltd, Temple University - Department of Marketing and Supply Chain Management, Duke-NUS Graduate Medical School Singapore, Independent and University of Pennsylvania - Perelman School of Medicine
Downloads 23 (494,618)

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Working memory, Parietal lobe, Prefrontal cortex, Sleep deprivation, fMRI, PVT

9.

Effect of Language Switching on Arithmetic: A Bilingual fMRI Study

Journal of Cognitive Neuroscience 18:1, pp. 64–74, 2006, Fox School of Business Research Paper
Number of pages: 11 Posted: 14 May 2014
Vinod Venkatraman, Chun-Siong Soon, Michael Chee and Daniel Ansari
Temple University - Department of Marketing and Supply Chain Management, Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore and Dartmouth College - Dept. of Education
Downloads 20 (511,574)

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10.

Strategic Differences in Algebraic Problem Solving: Neuroanatomical Correlates

Brain Research 1155 (2007), 163-171
Number of pages: 9 Posted: 14 May 2014
Nanyang Technological University (NTU) - National Institute of Education, Nanyang Technological University (NTU) - National Institute of Education, Nanyang Technological University (NTU) - National Institute of Education, Nanyang Technological University (NTU) - National Institute of Education, Temple University - Department of Marketing and Supply Chain Management and Duke-NUS Graduate Medical School Singapore
Downloads 18 (523,173)

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fMRI, Mathematics, Problem solving, Algebra, Attentional resource

11.

Comparison of Block and Event-Related fMRI Designs in Evaluating the Word-Frequency Effect

Human Brain Mapping 18:186 –193(2003), Fox School of Business Research Paper
Number of pages: 8 Posted: 14 May 2014
Duke-NUS Graduate Medical School Singapore, Temple University - Department of Marketing and Supply Chain Management, Duke-NUS Graduate Medical School Singapore and Duke-NUS Graduate Medical School Singapore
Downloads 16 (534,540)

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fMRI, design methods, language, semantics, word frequency

12.

Stimulus Repetition and Hemodynamic Response Refractoriness in Event-Related fMRI

Human Brain Mapping 20:1–12(2003)
Number of pages: 12 Posted: 14 May 2014
Chun-Siong Soon, Vinod Venkatraman and Michael Chee
Duke-NUS Graduate Medical School Singapore, Temple University - Department of Marketing and Supply Chain Management and Duke-NUS Graduate Medical School Singapore
Downloads 14 (546,229)

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event-related fMRI, repetition effects, face processing, experimental design

13.

The Neural Basis of Interindividual Variability in Inhibitory Efficiency after Sleep Deprivation

The Journal of Neuroscience, July 5, 2006, 26(27):7156-7162
Number of pages: 7 Posted: 02 May 2014 Last Revised: 31 Dec 2016
Lisa Chuah, Vinod Venkatraman, David Dinges and Michael Chee
Singapore Health Services Pte Ltd, Temple University - Department of Marketing and Supply Chain Management, University of Pennsylvania - Perelman School of Medicine and Duke-NUS Graduate Medical School Singapore
Downloads 14 (546,229)

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go/no-go, inhibition, error monitoring, compensation, functional neuroimaging, prefrontal cortex

14.

Reproducibility of the Word Frequency Effect: Comparison of Signal Change and Voxel Counting

NeuroImage 18 (2003) 468–482
Number of pages: 15 Posted: 07 Nov 2014
Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore and Temple University - Department of Marketing and Supply Chain Management
Downloads 13 (552,172)

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15.

Dissociating Response Conflict from Numerical Magnitude Processing in the Brain: An Event-Related fMRI Study

NeuroImage 32 (2006) 799 – 805, Fox School of Business Research Paper
Number of pages: 7 Posted: 14 May 2014
Dartmouth College - Dept. of Education, University of Waterloo - Department of Psychology, Dartmouth College - Dept. of Education and Temple University - Department of Marketing and Supply Chain Management
Downloads 13 (552,172)

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Size congruity, Distance effect, Intraparietal sulcus, Conflict, Numerical cognition

16.

Neural Correlates of Symbolic and Non-Symbolic Arithmetic

Neuropsychologia 43 (2005) 744–753
Number of pages: 10 Posted: 14 May 2014
Vinod Venkatraman, Daniel Ansari and Michael Chee
Temple University - Department of Marketing and Supply Chain Management, Dartmouth College - Dept. of Education and Duke-NUS Graduate Medical School Singapore
Downloads 13 (552,172)

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Functional MRI, Numerical cognition, Addition, Intraparietal sulcus

17.

Age-Related Changes in Object Processing and Contextual Binding Revealed Using fMR Adaptation

Journal of Cognitive Neuroscience 18:4, pp. 495–507, 2006, Fox School of Business Research Paper
Number of pages: 13 Posted: 14 May 2014
Duke-NUS Graduate Medical School Singapore, National Institutes on Aging, Temple University - Department of Marketing and Supply Chain Management, Independent, University of Illinois at Urbana-Champaign - Department of Mathematics, University of Illinois at Urbana-Champaign - Department of Mathematics, University of Illinois at Urbana-Champaign - Department of Mathematics, University of Illinois at Urbana-Champaign - Department of Mathematics and University of Illinois at Urbana-Champaign - Department of Psychology
Downloads 12 (558,036)

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18.

Dissociation of Cortical Regions Modulated by Both Working Memory Load and Sleep Deprivation and by Sleep Deprivation Alone

NeuroImage 25 (2005) 579– 587, Fox School of Business Research Paper Forthcoming
Number of pages: 9 Posted: 14 May 2014
Duke-NUS Graduate Medical School Singapore, National University of Singapore (NUS), Temple University - Department of Marketing and Supply Chain Management, National University of Singapore (NUS) and Duke-NUS Graduate Medical School Singapore
Downloads 11 (564,005)

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fMRI, Sleep deprivation, Working memory, Task difficulty, Deactivation

19.

Post-Choice Revaluation of Hedonic Preferences: Insights from Functional Imaging

Frontiers in Human Neuroscience (2009), V.3, Art.18
Number of pages: 3 Posted: 14 May 2014
Vinod Venkatraman, Maureen Ritchey and Crystal Reeck
Temple University - Department of Marketing and Supply Chain Management, Duke University - Department of Psychology and Neuroscience and Duke University - Department of Psychology and Neuroscience
Downloads 10 (570,112)

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20.

A Parallel Functional Topography between Medial and Lateral Prefrontal Cortex: Evidence and Implications for Cognitive Control

The Journal of Neuroscience, March 30, 2011 • 31(13):5026 –5031, Fox School of Business Research Paper
Number of pages: 6 Posted: 28 Apr 2014 Last Revised: 31 Dec 2016
Adrienne Taren, Vinod Venkatraman and Scott Huettel
Duke University - Department of Psychology and Neuroscience, Temple University - Department of Marketing and Supply Chain Management and Duke University - Department of Psychology and Neuroscience
Downloads 9 (576,108)

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21.

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing

J Neurosci. 2017 Mar 6, p. 3486-16; DOI: 10.1523/JNEUROSCI.3486-16.2017, Fox School of Business Research Paper No. 17-010
Posted: 10 Mar 2017 Last Revised: 24 Apr 2017
Duke University - Department of Psychology and Neuroscience, Temple University - Department of Psychology, Lundquist College of Business, University of Oregon, Temple University - Department of Marketing and Supply Chain Management, University of Colorado Boulder and Duke University - Department of Psychology and Neuroscience

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22.

Dissociable Frontostriatal White Matter Connectivity Underlies Reward and Motor Impulsivity

Fox School of Business Research Paper No. 17-005
Posted: 15 Feb 2017 Last Revised: 15 Mar 2017
William Hampton, Kylie Alm, Vinod Venkatraman and Ingrid Olson
Temple University - Department of Psychology, Temple University - Department of Psychology, Temple University - Department of Marketing and Supply Chain Management and Temple University

Abstract:

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decision making, impulsivity, reward, ventral striatum, white matter introduction

23.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, Duke University - Fuqua School of Business, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling