Author Page for Vinod Venkatraman

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153

Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman, John A. Clithero, Gavan J. Fitzsimons and Scott Huettel

Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience

Downloads 527 (115,260)

Citation 1

Abstract:

2.

Disrupting Dual Systems: A Dynamic Decision-Making Framework for Human Behavior

Fox School of Business Research Paper Forthcoming

Number of pages: 25 Posted: 29 May 2020

Vinod Venkatraman and John Wittenbraker

Temple University - Department of Marketing and Supply Chain Management and Muhlenberg College

Downloads 439 (143,534)

Abstract:

3.

Sleep Deprivation Elevates Expectation of Gains and Attenuates Response to Losses Following Risky Decisions

SLEEP, Vol. 30, No. 5, 2007

Number of pages: 7 Posted: 02 May 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman, Lisa Chuah, Scott Huettel and Michael Chee

Temple University - Department of Marketing and Supply Chain Management, Singapore Health Services Pte Ltd, Duke University - Department of Psychology and Neuroscience and Duke-NUS Graduate Medical School Singapore

Downloads 315 (207,654)

Citation 3

Abstract:

4.

Planning to Binge: How Consumers Choose to Allocate Media Viewing Time

Number of pages: 51 Posted: 20 Dec 2019

Joy Lu, Uma Karmarkar and Vinod Venkatraman

Carnegie Mellon University, Tepper School of Business, affiliation not provided to SSRN and Temple University - Department of Marketing and Supply Chain Management

Downloads 277 (238,784)

Citation 1

Abstract:

5.

Neural Correlates of Symbolic and Non-Symbolic Arithmetic

Neuropsychologia 43 (2005) 744–753

Number of pages: 10 Posted: 14 May 2014

Vinod Venkatraman, Daniel Ansari and Michael Chee

Temple University - Department of Marketing and Supply Chain Management, Dartmouth College - Dept. of Education and Duke-NUS Graduate Medical School Singapore

Downloads 112 (530,947)

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6.

Reproducibility of the Word Frequency Effect: Comparison of Signal Change and Voxel Counting

NeuroImage 18 (2003) 468–482

Number of pages: 15 Posted: 07 Nov 2014

Michael Chee, Hwee Ling Lee, Chun-Siong Soon, Christopher Westphal and Vinod Venkatraman

Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore and Temple University - Department of Marketing and Supply Chain Management

Downloads 104 (560,978)

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7.

Post-Choice Revaluation of Hedonic Preferences: Insights from Functional Imaging

Frontiers in Human Neuroscience (2009), V.3, Art.18

Number of pages: 3 Posted: 14 May 2014

Vinod Venkatraman, Maureen Ritchey and Crystal Reeck

Temple University - Department of Marketing and Supply Chain Management, Duke University - Department of Psychology and Neuroscience and Duke University - Department of Psychology and Neuroscience

Downloads 85 (639,263)

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8.

Sleep Deprivation Biases the Neural Mechanisms Underlying Economic Preferences

The Journal of Neuroscience, March 9, 2011, 31(10):3712-3718

Number of pages: 7 Posted: 02 May 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman, Scott Huettel, Lisa Chuah, John W. Payne and Michael Chee

Temple University - Department of Marketing and Supply Chain Management, Duke University - Department of Psychology and Neuroscience, Singapore Health Services Pte Ltd, Duke University - Marketing and Duke-NUS Graduate Medical School Singapore

Downloads 77 (677,070)

Citation 2

Abstract:

9.

Strategic Control in Decision Making Under Uncertainty

Eur J Neurosci. 2012 April ; 35(7): 1075–1082

Number of pages: 16 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman and Scott Huettel

Temple University - Department of Marketing and Supply Chain Management and Duke University - Department of Psychology and Neuroscience

Downloads 70 (714,053)

Abstract:

10.

Effect of Language Switching on Arithmetic: A Bilingual fMRI Study

Journal of Cognitive Neuroscience 18:1, pp. 64–74, 2006, Fox School of Business Research Paper

Number of pages: 11 Posted: 14 May 2014

Vinod Venkatraman, Chun-Siong Soon, Michael Chee and Daniel Ansari

Temple University - Department of Marketing and Supply Chain Management, Duke-NUS Graduate Medical School Singapore, Duke-NUS Graduate Medical School Singapore and Dartmouth College - Dept. of Education

Downloads 66 (737,092)

Abstract:

11.

Dissociation of Cortical Regions Modulated by Both Working Memory Load and Sleep Deprivation and by Sleep Deprivation Alone

NeuroImage 25 (2005) 579– 587, Fox School of Business Research Paper Forthcoming

Number of pages: 9 Posted: 14 May 2014

Wei-Chieh Choo, Wei-Wei Lee, Vinod Venkatraman, Fwu-Shan Sheu and Michael Chee

Duke-NUS Graduate Medical School Singapore, National University of Singapore (NUS), Temple University - Department of Marketing and Supply Chain Management, National University of Singapore (NUS) and Duke-NUS Graduate Medical School Singapore

Downloads 65 (742,877)

Abstract:

12.

Functional Imaging of Working Memory Following Normal Sleep and after 24 and 35 h of Sleep Deprivation: Correlations of Fronto-Parietal Activation with Performance

NeuroImage 31 (2006) 419-428

Number of pages: 10 Posted: 14 May 2014

Michael Chee, Lisa Chuah, Vinod Venkatraman, Wai Yen Chan, Pierre Philip and David Dinges

Duke-NUS Graduate Medical School Singapore, Singapore Health Services Pte Ltd, Temple University - Department of Marketing and Supply Chain Management, Duke-NUS Graduate Medical School Singapore, Independent and University of Pennsylvania - Perelman School of Medicine

Downloads 63 (755,190)

Citation 1

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13.

Resolving Response, Decision, and Strategic Control: Evidence for a Functional Topography in Dorsomedial Prefrontal Cortex

The Journal of Neuroscience, October 21, 2009 • 29(42):13158 –13164

Number of pages: 7 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman, Alexandra Rosati, Adrienne Taren and Scott Huettel

Temple University - Department of Marketing and Supply Chain Management, Duke University, Duke University - Department of Psychology and Neuroscience and Duke University - Department of Psychology and Neuroscience

Downloads 60 (774,353)

Citation 2

Abstract:

14.

Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

Neuron (2009) 62, 593–602

Number of pages: 10 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman, John W. Payne, James R. Bettman, Mary Frances Luce and Scott Huettel

Temple University - Department of Marketing and Supply Chain Management, Duke University - Marketing, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience

Downloads 59 (780,971)

Citation 4

Abstract:

15.

Comparison of Block and Event-Related fMRI Designs in Evaluating the Word-Frequency Effect

Human Brain Mapping 18:186 –193(2003), Fox School of Business Research Paper

Number of pages: 8 Posted: 14 May 2014

Michael Chee, Vinod Venkatraman, Christopher Westphal and Chun-Siong Soon

Duke-NUS Graduate Medical School Singapore, Temple University - Department of Marketing and Supply Chain Management, Duke-NUS Graduate Medical School Singapore and Duke-NUS Graduate Medical School Singapore

Downloads 56 (801,597)

Citation 1

Abstract:

16.

Strategic Differences in Algebraic Problem Solving: Neuroanatomical Correlates

Brain Research 1155 (2007), 163-171

Number of pages: 9 Posted: 14 May 2014

Kerry Lee, Zee Ying Lim, Stephanie Yeong, Swee Fong Ng, Vinod Venkatraman and Michael Chee

Nanyang Technological University (NTU) - National Institute of Education, Nanyang Technological University (NTU) - National Institute of Education, Nanyang Technological University (NTU) - National Institute of Education, Nanyang Technological University (NTU) - National Institute of Education, Temple University - Department of Marketing and Supply Chain Management and Duke-NUS Graduate Medical School Singapore

Downloads 56 (801,597)

Abstract:

17.

Age-Related Changes in Object Processing and Contextual Binding Revealed Using fMR Adaptation

Journal of Cognitive Neuroscience 18:4, pp. 495–507, 2006, Fox School of Business Research Paper

Number of pages: 13 Posted: 14 May 2014

Michael Chee, Joshua Goh, Vinod Venkatraman, Jiat Chow Tan, Angela Gutchess, Brad Sutton, Andy Hebrank, Eric Leshikar and Denise C. Park

Duke-NUS Graduate Medical School Singapore, Government of the United States of America - National Institutes on Aging, Temple University - Department of Marketing and Supply Chain Management, Independent, University of Illinois at Urbana-Champaign - Department of Mathematics, University of Illinois at Urbana-Champaign - Department of Mathematics, University of Illinois at Urbana-Champaign - Department of Mathematics, University of Illinois at Urbana-Champaign - Department of Mathematics and University of Illinois at Urbana-Champaign - Department of Psychology

Downloads 45 (887,752)

Abstract:

18.

Dissociating Response Conflict from Numerical Magnitude Processing in the Brain: An Event-Related fMRI Study

NeuroImage 32 (2006) 799 – 805, Fox School of Business Research Paper

Number of pages: 7 Posted: 14 May 2014

Daniel Ansari, Jonathan Fugelsang, Bibek Dhital and Vinod Venkatraman

Dartmouth College - Dept. of Education, University of Waterloo - Department of Psychology, Dartmouth College - Dept. of Education and Temple University - Department of Marketing and Supply Chain Management

Downloads 44 (896,602)

Abstract:

19.

The Neural Basis of Interindividual Variability in Inhibitory Efficiency after Sleep Deprivation

The Journal of Neuroscience, July 5, 2006, 26(27):7156-7162

Number of pages: 7 Posted: 02 May 2014 Last Revised: 31 Dec 2016

Lisa Chuah, Vinod Venkatraman, David Dinges and Michael Chee

Singapore Health Services Pte Ltd, Temple University - Department of Marketing and Supply Chain Management, University of Pennsylvania - Perelman School of Medicine and Duke-NUS Graduate Medical School Singapore

Downloads 38 (952,729)

Citation 2

Abstract:

20.

Stimulus Repetition and Hemodynamic Response Refractoriness in Event-Related fMRI

Human Brain Mapping 20:1–12(2003)

Number of pages: 12 Posted: 14 May 2014

Chun-Siong Soon, Vinod Venkatraman and Michael Chee

Duke-NUS Graduate Medical School Singapore, Temple University - Department of Marketing and Supply Chain Management and Duke-NUS Graduate Medical School Singapore

Downloads 37 (962,626)

Abstract:

21.

A Parallel Functional Topography between Medial and Lateral Prefrontal Cortex: Evidence and Implications for Cognitive Control

The Journal of Neuroscience, March 30, 2011 • 31(13):5026 –5031, Fox School of Business Research Paper

Number of pages: 6 Posted: 28 Apr 2014 Last Revised: 31 Dec 2016

Adrienne Taren, Vinod Venkatraman and Scott Huettel

Duke University - Department of Psychology and Neuroscience, Temple University - Department of Marketing and Supply Chain Management and Duke University - Department of Psychology and Neuroscience

Downloads 34 (993,252)

Citation 2

Abstract:

22.

Relative Effectiveness of Print and Digital Advertising: A Memory Perspective

Fox School of Business Research Paper No. 18-037

Posted: 24 Sep 2018 Last Revised: 02 Jul 2021

Vinod Venkatraman, Angelika Dimoka, Khoi Vo and Paul A. Pavlou

Temple University - Department of Marketing and Supply Chain Management, University of Miami Herbert Business School, Center for Neural Decision Making, Temple University and University of Miami Herbert Business School

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23.

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing

J Neurosci. 2017 Mar 6, p. 3486-16; DOI: 10.1523/JNEUROSCI.3486-16.2017, Fox School of Business Research Paper No. 17-010

Posted: 10 Mar 2017 Last Revised: 24 Apr 2017

Rosa Li, David Smith, John A. Clithero, Vinod Venkatraman, R. McKell Carter and Scott Huettel

Duke University - Department of Psychology and Neuroscience, Temple University - Department of Psychology, Lundquist College of Business, University of Oregon, Temple University - Department of Marketing and Supply Chain Management, University of Colorado Boulder and Duke University - Department of Psychology and Neuroscience

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24.

Dissociable Frontostriatal White Matter Connectivity Underlies Reward and Motor Impulsivity

Fox School of Business Research Paper No. 17-005

Posted: 15 Feb 2017 Last Revised: 15 Mar 2017

William Hampton, Kylie Alm, Vinod Venkatraman and Ingrid Olson

Temple University - Department of Psychology, Temple University - Department of Psychology, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Psychology

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25.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452

Posted: 20 Sep 2014 Last Revised: 17 Dec 2016

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal Hershfield, Masakazu Ishihara and Russell S. Winer

Temple University - Department of Marketing and Supply Chain Management, University of Miami Herbert Business School, University of Miami Herbert Business School, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Vinod Venkatraman

Temple University - Department of Marketing and Supply Chain Management

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Scholarly Papers (25)

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