Gul Gursoy

Istanbul Bilgi University

Eski Silahtarağa Elektrik Santralı

Silahtarağa Mah. Kazım Karabekir Cad. No: 1 Eyüp

Istanbul, 34060

Turkey

  • Istanbul Bilgi University

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On-Line Reviews’ Impact on Trust Building

Global Conference on Business and Finance, Honolulu 2014, Vol. 9, No. 1, pg. 350-360
Number of pages: 11 Posted: 18 Jan 2014 Last Revised: 21 Jan 2014
Selcen Ozturkcan, Selcen Ozturkcan and Gul Gursoy
EMLYON Business SchoolDepartment of Marketing, School of Business and Economics, Linnaeus University and Istanbul Bilgi University
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Abstract:

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on-line consumer review, trust building, e-retailing, on-line shopping