Anthony Smith

Oracle RGBU

Burlington, MA 01803

United States

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The Impact of Linear Optimization on Promotion Planning

Number of pages: 65 Posted: 21 Jan 2014 Last Revised: 18 Nov 2017
Desautels Faculty of Management, McGill University, City University of Hong Kong, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Oracle RGBU
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Abstract:

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Promotion Optimization, Dynamic Pricing, Integer Programming, Retail Operations