M. Selvaraj

Sona College of Technology

Professor

Junction Main Road

Suramangalam

Salem, Tamil Nadu 636005

India

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 40,818

SSRN RANKINGS

Top 40,818

in Total Papers Downloads

1,294

SSRN CITATIONS

0

CROSSREF CITATIONS

6

Scholarly Papers (8)

1.

Indian Agricultural Marketing - A Review

Asian Journal of Agriculture and Rural Development,Vol. 2, No.1, pp. 69-75 (2012)
Number of pages: 8 Posted: 22 Jan 2014
Dr. Shakeel-ul-Rehman, Assistant Professor, Sona College of Technology and Independent
Downloads 465 (72,250)

Abstract:

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Agricultural Marketing, Marketing Cooperatives, Contract Farming, Commercialization, Foreign Direct Investment (FDI)

2.

Regulated Agricultural Marketing in India - A Review

International Journal of Management and Administrative Sciences (IJMAS) Vol. 1, No. 7, April, 2012 (36-44)
Number of pages: 9 Posted: 22 Jan 2014
Dr. Shakeel-ul-Rehman, Assistant Professor, Independent and Sona College of Technology
Downloads 357 (97,893)

Abstract:

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Indian Agriculture, Regulated Agricultural Marketing, Marketing Committee, Gross Domestic Product

3.

Achieving Customer Lifetime Value Through Customer Relationship Management

International Journal of Research in Commerce & Management, Volume 3 (2012), Issue 10 (October)
Number of pages: 12 Posted: 22 Jan 2014
Shakeel Ul Rehman and M. Selvaraj
Dr. Shakeel-ul-Rehman, Assistant Professor and Sona College of Technology
Downloads 124 (264,139)

Abstract:

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Customer Relationship Management (CRM), Customer Lifetime Value (CLV), customer value, Long-term Relationship, Customer Behavioral Change.

4.

Factors Influencing Customer Preference Towards Uzhavar Santhais (Farmers’ Market) in Namakkal District Tamil Nadu

International Business Management, 7(2), 84-90, 2013
Number of pages: 7 Posted: 22 Jan 2014
Shakeel Ul Rehman and M. Selvaraj
Dr. Shakeel-ul-Rehman, Assistant Professor and Sona College of Technology
Downloads 113 (282,402)

Abstract:

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Direct Marketing, Agricultural Produce, Farmers’ Market, Customer perception, Intermediaries.

5.

Determinants of Customer Perception Towards Uzhavar Santhais (Farmers’ Market) in Salem District, Tamil Nadu

European Journal of Social Sciences – Volume 35, Number 4 (2012)
Number of pages: 14 Posted: 22 Jan 2014
Shakeel Ul Rehman and M. Selvaraj
Dr. Shakeel-ul-Rehman, Assistant Professor and Sona College of Technology
Downloads 110 (287,708)

Abstract:

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Agricultural Marketing, Direct Marketing, Agricultural Produce, Farmers Market.

6.

Determinants of Farmers Perception Towards Regulated Agricultural Markets in Salem District

Life Science Journal 2013; 10(2)
Number of pages: 9 Posted: 22 Jan 2014
Shakeel Ul Rehman and M. Selvaraj
Dr. Shakeel-ul-Rehman, Assistant Professor and Sona College of Technology
Downloads 76 (363,518)

Abstract:

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Agricultural Produce, Direct Markets, Economy, Regulated Market Committees (RMCs), Regulated Markets (RM), Social Institutions

7.

Foodgrain Marketing with Special Reference to Public Distribution System in India - An Analysis

ARTH PRABHAND: Journal of Economics and Management, Vol.1 Issue 5, August 2012
Number of pages: 13 Posted: 09 Nov 2015
Shakeel Ul Rehman, M. Selvaraj and M. Ibrahim
Dr. Shakeel-ul-Rehman, Assistant Professor, Sona College of Technology and Government Arts College, Chidambaram
Downloads 49 (451,781)

Abstract:

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Indian Agriculture, Agricultural Markets, Food Corporation of India (FCI), Central Warehousing Corporation (CWC), State Warehousing Corporation (SWC), Foodgrain Marketing

8.

The Purchase of Over the Counter Medicines (OTCM)

Posted: 22 Jul 2020
Shakeel Ul Rehman and M. Selvaraj
Dr. Shakeel-ul-Rehman, Assistant Professor and Sona College of Technology

Abstract:

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Purchase Decision, Consumer Involvement, Information, Evaluation