Junction Main Road
Salem, Tamil Nadu 636005
Sona College of Technology
in Total Papers Downloads
Agricultural Marketing, Marketing Cooperatives, Contract Farming, Commercialization, Foreign Direct Investment (FDI)
Indian Agriculture, Regulated Agricultural Marketing, Marketing Committee, Gross Domestic Product
Customer Relationship Management (CRM), Customer Lifetime Value (CLV), customer value, Long-term Relationship, Customer Behavioral Change.
Direct Marketing, Agricultural Produce, Farmers’ Market, Customer perception, Intermediaries.
Agricultural Marketing, Direct Marketing, Agricultural Produce, Farmers Market.
Agricultural Produce, Direct Markets, Economy, Regulated Market Committees (RMCs), Regulated Markets (RM), Social Institutions
Indian Agriculture, Agricultural Markets, Food Corporation of India (FCI), Central Warehousing Corporation (CWC), State Warehousing Corporation (SWC), Foodgrain Marketing
Purchase Decision, Consumer Involvement, Information, Evaluation
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