Claudia Riediger

University of Technology Sydney (UTS)

15 Broadway, Ultimo

PO Box 123

Sydney, NSW 2007

Australia

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Scholarly Papers (1)

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The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums

International Journal of Research in Marketing (IJRM), Vol. 27, No. 4, pp. 319-328, 2010
Posted: 24 Jan 2014 Last Revised: 06 Jan 2015
University of Hamburg, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Technology Sydney (UTS) and Hamburg University of Technology (TUHH)

Abstract:

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