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Juliano Laran
University of Miami
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United States
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An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts
Laran, Juliano and Michael Tsiros (2013), “An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts,” Journal of Marketing, 77 (1), 112-123.
Posted: 13 Apr 2016
Juliano Laran and
Michael Tsiros
University of Miami and University of Miami - Department of Marketing
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