Juliano Laran

University of Miami

Professor

United States

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Scholarly Papers (1)

1.

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

Laran, Juliano and Michael Tsiros (2013), “An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts,” Journal of Marketing, 77 (1), 112-123.
Posted: 13 Apr 2016
Juliano Laran and Michael Tsiros
University of Miami and University of Miami - Department of Marketing

Abstract:

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