Tongil "TI" Kim

Emory University - Department of Marketing

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

3

DOWNLOADS

313

CITATIONS

1

Scholarly Papers (3)

1.

The Impact of Hospital Advertising on Patient Demand and Health Outcomes

Number of pages: 58 Posted: 08 Jul 2016 Last Revised: 14 Jan 2019
Tongil "TI" Kim and Diwas Singh KC
Emory University - Department of Marketing and Emory University - Goizueta Business School
Downloads 201 (149,287)

Abstract:

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Health Care Management; Hospital Marketing; Advertising; Structural Model; Empirical IO; Demand Estimation; Patient Heterogeneity; Endogeneity; Border Strategy; MPEC

2.

Direct-to-Consumer Advertising on Public Health Outcomes: Can Viagra Advertising Make More Babies?

Number of pages: 68 Posted: 11 Apr 2017 Last Revised: 30 Apr 2019
Tongil "TI" Kim and Diwas Singh KC
Emory University - Department of Marketing and Emory University - Goizueta Business School
Downloads 82 (297,088)
Citation 1

Abstract:

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3.

When Franchisee's Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance

Number of pages: 58 Posted: 10 Dec 2015 Last Revised: 04 Jun 2019
Tongil "TI" Kim
Emory University - Department of Marketing
Downloads 30 (461,698)

Abstract:

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services marketing; unobservable service; endogenous service; franchise; business-to-business (B2B) marketing; car radiator industry; service; maximum resale price restraint; resale price maintenance; channel relationship; vertical channel; vertical control; choice modeling; empirical IO; endogeneit