Tongil "TI" Kim

Emory University - Department of Marketing

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

4

DOWNLOADS

404

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

The Impact of Hospital Advertising on Patient Demand and Health Outcomes

Number of pages: 58 Posted: 08 Jul 2016 Last Revised: 17 Dec 2019
Tongil "TI" Kim and Diwas Singh KC
Emory University - Department of Marketing and Emory University - Goizueta Business School
Downloads 248 (127,204)

Abstract:

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Health Care Management; Hospital Marketing; Advertising; Structural Model; Empirical IO; Demand Estimation; Patient Heterogeneity; Endogeneity; Border Strategy; MPEC

2.

Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes

Number of pages: 61 Posted: 11 Apr 2017 Last Revised: 18 Dec 2019
Tongil "TI" Kim and Diwas Singh KC
Emory University - Department of Marketing and Emory University - Goizueta Business School
Downloads 93 (286,534)
Citation 1

Abstract:

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3.

When Franchisee's Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance

Number of pages: 64 Posted: 10 Dec 2015 Last Revised: 14 Oct 2019
Tongil "TI" Kim
Emory University - Department of Marketing
Downloads 38 (445,698)

Abstract:

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services marketing; unobservable service; endogenous service; franchise; business-to-business (B2B) marketing; car radiator industry; service; maximum resale price restraint; resale price maintenance; channel relationship; vertical channel; vertical control; choice modeling; empirical IO; endogeneit

4.

Direct-to-Consumer Advertising for Doctors? Uncovering the Effect of Pharmaceutical Advertising on Health Care Providers' Prescribing Behavior

Number of pages: 40 Posted: 23 Oct 2019
Tongil "TI" Kim
Emory University - Department of Marketing
Downloads 25 (508,356)

Abstract:

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Health care marketing, Pharmaceutical marketing, Direct-to-consumer Advertising, Advertising, Difference-in-differences, Public policy