Charlotte Rolef

IAL-Campus

Lepperhammer 2

Engelskirchen, 51766

Germany

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Scholarly Papers (1)

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Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
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Abstract:

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Sales Promotion, Premiums, Price Cuts, Retailing, Purchase Decisions