Sarah Wilner

Wilfrid Laurier University

Assistant Professor

75 University Ave W

Waterloo, Ontario N2L 3C5

Canada

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 28,050

SSRN RANKINGS

Top 28,050

in Total Papers Downloads

3,190

SSRN CITATIONS
Rank 20,211

SSRN RANKINGS

Top 20,211

in Total Papers Citations

24

CROSSREF CITATIONS

36

Scholarly Papers (2)

1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing
Downloads 3,126 (7,006)
Citation 22

Abstract:

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

2.

Reconciling the Tension between Consistency and Relevance: Design Thinking as a Mechanism for Brand Ambidexterity

J. of the Acad. Mark. Sci. (2015) 43:589-609
Number of pages: 22 Posted: 19 Aug 2015
Michael Beverland, Sarah Wilner and Pietro Micheli
Department of Strategy & Marketing, Wilfrid Laurier University and University of Warwick - Warwick Business School
Downloads 64 (588,219)
Citation 1

Abstract:

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Design, Design thinking, Brand consistency, Brand relevance, Innovation, Product innovation, Exploitation, Exploration, Ambidexterity