Sarah Wilner

Wilfrid Laurier University

Assistant Professor

75 University Ave W

Waterloo, Ontario N2L 3C5

Canada

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SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980

Number of pages: 51 Posted: 03 May 2013

Robert Kozinets, Andrea C. Wojnicki, Sarah Wilner and Kristine de Valck

York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing

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Citation 22

Abstract:

2.

Reconciling the Tension between Consistency and Relevance: Design Thinking as a Mechanism for Brand Ambidexterity

J. of the Acad. Mark. Sci. (2015) 43:589-609

Number of pages: 22 Posted: 19 Aug 2015

Michael Beverland, Sarah Wilner and Pietro Micheli

Department of Strategy & Marketing, Wilfrid Laurier University and University of Warwick - Warwick Business School

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Citation 1

Abstract:

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