Silvia Bellezza

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

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Scholarly Papers (1)

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'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

Harvard Business School NOM Unit Working Paper No. 15-077
Posted: 08 Apr 2015
Silvia Bellezza, Joshua Ackerman and Francesca Gino
Harvard Business School - Marketing Unit, University of Michigan at Ann Arbor and Harvard University - Business School (HBS)

Abstract:

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carelessness, product upgrade, ownership, justification