Junxiang Lu

Comercia Bank

Auburn Hills, MI

United States

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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Kamakura, Wagner A., Neslin, Scott, Gupta, Sunil and Mason, Charlotte, Defection Detection: Measuring And Understanding the Predictive Accuracy Of Customer Churn Models, Journal of Marketing Research, Vol. XLIII (May 2006), 204–211,
Number of pages: 9 Posted: 12 Feb 2014
Dartmouth College - Tuck School of Business, Harvard Business School, Rice University, Comercia Bank and University of North Carolina (UNC) at Chapel Hill - Marketing Area
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Citation 7

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