Arun Sharma

University of Miami

Coral Gables, FL 33124

United States

SCHOLARLY PAPERS

2

DOWNLOADS

41

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics

J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
Number of pages: 13 Posted: 12 Feb 2014
Babson College - Marketing Division, Florida Atlantic University, Rice University, University of Miami and University of Miami
Downloads 33 (489,137)
Citation 1

Abstract:

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Multinational performance evaluations, Marketing metrics, Outcome measures, Performance measures, Standardization

2.

What Generates Word-of-Mouth in Retail Contexts

May · August 2009 · ESIC Market
Number of pages: 32 Posted: 17 Jul 2019
Central Connecticut State University, University of Miami and Deceased
Downloads 8 (642,587)

Abstract:

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retailing, word-of-mouth, marketing, customer, communication, shopping malls