Santha Vaithilingam

Monash University Malaysia

Associate Professor

Level 4, Building 6

Jalan Lagoon Selatan

Selangor Darul Ehsan 46150

Malaysia

http://www.buseco.monash.edu.my/school-staff/Santha-Vaithilingam-Assoc.-Prof.html

  • Monash University Malaysia

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    • Tel: +603-55146390
    • Fax: +603-55146192
SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Executing and Interpreting Applications of PLS-SEM: Updates for Family Business Researchers

Journal of Family Business Strategy, Forthcoming
Posted: 05 Feb 2021
Joseph F. Hair, Claudia Astrachan, Ovidiu I. Moisescu, Lăcrămioara Radomir, Marko Sarstedt, Santha Vaithilingam and Christian M. Ringle
Kennesaw State University, Lucerne University of Applied Sciences and Arts, Babeș-Bolyai University - Faculty of Economics and Business Administration, Babeș-Bolyai University, Otto-von-Guericke-Universität Magdeburg, Monash University Malaysia and Hamburg University of Technology (TUHH)

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Partial least squares, PLS-SEM, Structural equation modeling, Out-of-sample prediction, PLSpredict, Model selection, Discrete choice modeling, Endogeneity

2.

Predictive Model Assessment in PLS-SEM: Guidelines for Using PLSpredict

European Journal of Marketing, 53(11), 2322-2347, Forthcoming
Posted: 25 Oct 2019
Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jacky Cheah, Hiram Ting, Santha Vaithilingam and Christian M. Ringle
Institute of Service Science, National Tsing Hua University, Taiwan, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, affiliation not provided to SSRN, Universiti Malaysia Sarawak (UNIMAS), Monash University Malaysia and Hamburg University of Technology (TUHH)

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PLS-SEM, partial least squares, structural equation modeling, PLSpredict, out-of-sample prediction, predictive power