Santha Vaithilingam

Monash University Malaysia

Associate Professor

Level 4, Building 6

Jalan Lagoon Selatan

Selangor Darul Ehsan 46150

Malaysia

http://www.buseco.monash.edu.my/school-staff/Santha-Vaithilingam-Assoc.-Prof.html

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Executing and Interpreting Applications of PLS-SEM: Updates for Family Business Researchers

Journal of Family Business Strategy, Forthcoming
Posted: 05 Feb 2021
Kennesaw State University, Lucerne University of Applied Sciences and Arts, affiliation not provided to SSRN, affiliation not provided to SSRN, Otto-von-Guericke-Universität Magdeburg, Monash University Malaysia and Hamburg University of Technology (TUHH)

Abstract:

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Partial least squares, PLS-SEM, Structural equation modeling, Out-of-sample prediction, PLSpredict, Model selection, Discrete choice modeling, Endogeneity

2.

Predictive Model Assessment in PLS-SEM: Guidelines for Using PLSpredict

European Journal of Marketing, 53(11), 2322-2347, Forthcoming
Posted: 25 Oct 2019
Institute of Service Science, National Tsing Hua University, Taiwan, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, affiliation not provided to SSRN, Universiti Malaysia Sarawak (UNIMAS), Monash University Malaysia and Hamburg University of Technology (TUHH)

Abstract:

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PLS-SEM, partial least squares, structural equation modeling, PLSpredict, out-of-sample prediction, predictive power