Gulam Moghani

Bahria University

E.8 Shangrilla Road

Naval Complex

Islamabad, 44000

Pakistan

SCHOLARLY PAPERS

1

DOWNLOADS

622

CITATIONS

1

Scholarly Papers (1)

1.

Impacts of Guerrilla Advertising on Consumer Buying Behavior

Information and Knowledge Management. Vol.4, No.8, 2014 ISSN: 2224-5758 (Paper) ISSN 2224-896X (Online)
Number of pages: 9 Posted: 02 Sep 2014
RTS (Research, Trainings, and Solutions), Indus University, Bahria University, Bahria University, Independent and Bahria University
Downloads 622 (41,207)
Citation 1

Abstract:

Loading...

Guerrilla Advertising; Buying Behavior; Guerrilla Marketing; Dependent Variable; Independent Variable; Informational Annoyance