Anand Acharya

ESS Analysis

Cambridge, MA

United States

SCHOLARLY PAPERS

1

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643

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Stanford University Graduate School of Business Research Paper No. 14-07, Simon Business School Working Paper No. FR 14-04
Number of pages: 47 Posted: 27 Feb 2014 Last Revised: 28 Jun 2017
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business, MGM Resorts International, ESS Analysis and ESS Analysis
Downloads 643 (46,107)
Citation 2

Abstract:

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marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments