Daniela Schäfer

University of Basel

Petersplatz 1

Basel, CH-4003

Switzerland

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Brand Authenticity: Towards a Deeper Understanding of its Conceptualization and Measurement

Advances in Consumer Research, Vol. 40, 2012
Number of pages: 10 Posted: 28 Feb 2014
University of Basel, University of Basel, University of Basel and Technische Universität Braunschweig
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Abstract:

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brand authenticity, scale development, construct measurement